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Careers at Bacardi

Commercial Director, China

Job Name

Commercial Director, China







Reporting Line:

Managing Director - Greater China

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Your Opportunity

The Commercial Director is a member of the China Leadership Team at Bacardi China.  As Bacardi continues to transform through the development of a fully interdependent matrix across categories and regions, and truly transforming the way we operate, this role is a critical leadership position.  This role will be creating the legacy of Bacardi acting as a key catalyst to develop commercial execution excellence, and to lead the development and delivery of commercial capabilities building and will embed best in class capabilities by delivering an effective and sustainable approach.

About You
  • Strong compliance mindset
  • Results oriented and able to clearly articulate strategy and KPIs to team and lead remotely.
  • Ability to coordinate cross-functionally and cross-regionally.


With our Consumer at the heart, your key focus will be to:
  • Drive results and excellence in execution.
  • Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI,) in accordance with the financial plan
  • Develop the commercial strategy across brand portfolio versus distribution channels and clients, ensuring optimizing growth and construction of timely and beneficial business relationships with clients.
  • Develop strong relationships with key business partners to drive collaboration and improvements in running the business better together to drive greater value.
  • Formulate short and long-term business development plans for the Chinese market aligned with global strategy.
  • Formulate annual strategic targets as well as quantitative targets and direct overall sales and commercial activities in each function groups to ensure achievement of targets.
  • Conduct top management negotiation and overcome roadblocks, as necessary.
  • Evaluate distribution channel situations, identify areas for improvements, and aim to establish brand image through effective negotiation.
  • Identify best practices in the commercial field and develop shared methodologies and tool foster commercial excellence.
  • Design fair division of duties, clarify targets, delegate responsibility, and develop consciousness to maximize demonstration of each member’s capabilities.

Skills and Experience

The Skills & Experience needed to create your legacy
  • At least 5 to 7 years of experience as a Commercial Director, 7 to 10 years of people management experience
  • Experience in building and developing teams, Strong leadership based on self-assurance and belief
  • Excellent spoken and written English.
  • Strong analytical and strategic thinking skills as well as ability to be hands-on.
  • Professional presentation, positive energy, demonstrating ability to work with senior leadership across matrix organization.
Personal Qualities
  • Excellent interpersonal and communication skills with the ability to effectively influence direct and indirect relationships.
  • Developed and proven project management expertise, featuring the ability to juggle multiple priorities simultaneously in a fast-paced environment.
  • A self-starter and adaptable to changing and dynamic business environment
  • Desire to work collaboratively as part of a cohesive team.
  • Multicultural awareness in a matrixed organization

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.