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Careers at Bacardi

Commercial Manager Dominican Republic

Job Name

Commercial Manager Dominican Republic


Dominican Republic


Santo Domingo



Reporting Line:

Business Manager Puerto Rico & Dominican Republic

Job type:

Full time

Lead recruiter:

Karina Aguilar

About the role

As the Commercial Manager for Dominican Republic, you will be accountable for creating value through driving sales and developing strong relationship with key customers in your dedicated area. You will create the legacy of Bacardi and drive the company’s presence and growth in the Country. Your will be involved in decision making with an impact to the business. Commercial knowledge, ability to develop strategic relationships with multiple cultures and distributors will be key to your success in this role.You will be responsible to deliver key revenue and Commercial targets for your area as determined by the financial plan. 

You are an important face of Bacardi towards Customers in your dedicated area in Dominican Republic. You will act as the lead contact for these customers and are responsible for maintaining effective relationships with them.



• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) 
• Responsible for delivering and reviewing overall market performance of key financial targets (net sales value, Gross Margin, Profitability, Value Share) to grant fiscal year goals for the market 
• Take accountability and full ownership of your market’s P&L and produce effective forecasting throughout the internal business planning process (IBP) to increase profitability and demonstrate a strong understanding of value chain economics 
• Develop, implement, and execute sales plans based on delivery of commercial priorities, Integrated Activity Plan (IAP), pricing, distribution, and promotional strategies to achieve increased value while building business opportunities. 
• Orchestrate the functioning of the matrix organization and collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to maximize performance (effectiveness / efficiency / execution) of the field sales team. 
• Work closely with the Customer & Consumer Marketing department to manage extension of Integrated Activity Plan into country activation plans and support development of shopper-facing activities. 
• Conduct quarterly planning and review meetings with distributors to review audit data, channels, and accounts performance while actively identifying areas of market opportunity to address accordingly 
• Ongoing distributor management responsibilities including monitoring of KPIs, price points (including competitive set), orders, distribution, shipments, samples, and training, 
• Development and strengthening relationships with top on trade and off trade accounts to develop customer strategies and plans that translate into “win/win” scenarios measuring and evaluating (M&E) investment and return. Seek inputs for products and services improvement and resolve issues. 
• Survey market to ensure picture of success (distribution, pricing, visibility, advocacy, and other programs) are executed to standards 
• Be responsible for innovations commercial development and sustainability within account universe. 
• Manage your budget effectively and efficiently by displaying strong financial acumen with an understanding and ownership of the marketplace pricing and structure dynamics 
• Analyse, understand and provide input to the leadership team on key channel, customer, and competitive activity. 
• Lead and develop your team capabilities (granting full alignment to the Bacardi Commercial Way) to ensure collaboration and achieve market goals & objectives, making sure you recognize accomplishments and behaviors in a timely manner

Skills and Experience


• 5+ years of sales experiences preferably in the spirits, beverage, or fast-moving consumer goods industry. 2+ years of field sales experience in on/off premise experience preferred 
• Demonstrated track record of performance and delivery against KPI’s and annual targets
• You are a leader and owner of your market with passion about driving business results. 
• Ideally you will have supervisory/management experience and positive track record of developing winning teams. 
• You have strong negotiation abilities. 
• Solid skills to organize your work independently and effective with an entrepreneurial mindset: make things happen, risk taker, comfortable out of the comfort zone. 
• Ability to work under pressure and to deal with ambiguity. 
• You are an influential communicator and active listener with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of groups of people including executives, Bacardi Primos, vendors, and customers (both internal and external) at all levels of an organization. 
• Team player with ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams. 
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint 
• Fluent in both Spanish and English. 
 • You are mobile with ability to travel up to 25% and aspire to experience different cultures

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.