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Careers at Bacardi

Commercial State Manager, Pennsylvania

Job Name

Commercial State Manager, Pennsylvania


United States of America





Reporting Line:

Regional Director

Job type:

Full time

Lead recruiter:

Lori Block

About the role

As a State Manager you are responsible for articulating Bacardi’s vision and roadmap in your designated state/region through development and execution of market strategy to achieve maximum performance with broker/distributor management and relationship building with strategic accounts. You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs. You will serve as the primary contact for local distributor leadership and partners, and lead business management. You will report to the Regional Director and have responsibility for the State of Pennsylvania.  This role will be based in the greater Philadelphia market.  


• Develop, implement, and achieve fiscal year sales goals for specific market focused on tactics and set Action Plans
• Develop, implement, and execute sales programs and pricing strategy as well as review monthly account performance, including Revenue and Value Creatio.
• Conduct quarterly and annual planning and review meetings with Franchise distributors to actively identify areas of market opportunity and address accordingly
• Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, and POS management
• Supervise and Develop Direct Reports & provide guidance and direction to indirect reports (Influencers & Ambassadors) to ensure collaboration to achieve market goals & objectives
• Build and maintain close working relationships with the top off & on-premise accounts, both regional chains and independents
• Build and maintain close working relationships with Franchise Distributors (CDI / Brescome & 3 others) and Management personnel
• Deliver fact-based selling presentations & Monthly GSM’s as a way to communicate BUSA objectives / brand strategies and keep brands at the forefront at Multiple Franchise Distributors (CDI/Brescome and 3 others)
• Conduct quarterly market analysis surveys/KPI audits in all major markets, as well as provide weekly/monthly reports and status/accomplishments recap to the Regional Director
• Take accountability and full ownership of your region’s P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics
• Demonstrate strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy
• Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors

Skills and Experience

• Bachelor’s degree in Business Management, or related area.
• Ideally you will have 5+ years field sales experience, preferably in the Spirits and/or Beverage industry.
• Ideally you will have supervisory/management experience and positive track record of developing winning teams.
• Ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams.
• Demonstrated track record of performance and delivery against KPI’s and annual goals & targets
• With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results.
• You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, distributor partners, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint, and Outlook and can use advanced computer functions, including navigating the Internet

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.