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Careers at Bacardi

Senior Commercial State Manager, Southern California (Los Angeles)

Job Name

Senior Commercial State Manager, Southern California (Los Angeles)


United States of America


Los Angeles, CA



Reporting Line:

Regional Director

Job type:

Full time

Lead recruiter:

Lori Block

About the role

As a Senior State Manager you are responsible for articulating Bacardi’s vision and roadmap in your designated state/region through development and execution of market strategy to achieve maximum performance with broker/distributor management and relationship building with strategic accounts. You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs. You will serve as the primary contact for local distributor leadership and partners, and lead business management. You will direct responsibilities for all retail chains working with distributor sales teams and NRS to grow KPIs.   You will have responsibility for Southern California and be based in Los Angeles.  You will report to the Regional Director.  


• Communicate and implement Bacardi’s vision into actionable strategies in your state to your sales team, distributor partners, vendors, and customers
• Cultivate a Family environment that openly encourages thoughts, opinions, and actions within your sales team to deliver results against team’s goals, objectives, timeframes, deliverables and removing any workflow problems or obstacles to achieve optimal performance
• Engage with Regional Director and Human Resources to hire and develop successful primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals
• Develop and strengthen distributor partnerships and effectively present 60-day window business plans, solutions, and brand insights with senior-level leadership evaluating distributor performance against aligned goals and KPIs.
• Develop performance goals with distributors as part of monthly, quarterly and annual reviews
• Take accountability and full ownership of your state’s P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics

Skills and Experience

• Bachelor’s degree in Business Management, or related area.
• Ideally you will have 5+ years field sales experience, preferably in the Spirits and/or Beverage industry.
• Ideally you will have supervisory/management experience and positive track record of developing winning teams.
• Ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams.
• Demonstrated track record of performance and delivery against KPI’s and annual goals & targets
• With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results.
• You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, distributor partners, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint, and Outlook and can use advanced computer functions, including navigating the Internet

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.