Skip to content


Careers at Bacardi

Creative Development Manager/Global Communications Manager

Job Name

Creative Development Manager


United Kingdom




Marketing - Communication - PR

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

The Creative Development Manager is responsible for supporting the development of the marketing communication strategy globally and ensuring that all our global marketing communications are connected to our brand and business objectives with the consumer at the heart of all of our work. 

Key accountabilities and responsibilities

The Creative Development Manager is responsible for:
  • Managing and briefing along with the brand team, world class advertising agencies
  • Working with the Global Brand Director and VP on the global communications strategies 
  • Developing global communications assets for the brand to be flawlessly executed across all channels
  • Lead the development of the connections strategy approach
  • Highly creative, an expert in the category and know how to get to great work, spotting creative & innovation opportunities 
  • Be the lead with the agencies in respect of all aspects of production and creative feedback 
  • To lead the day to day, being responsible for all timelines, requirements and deliveries 
  • Build a deep understanding of the priority markets – developing relevant communications assets and identifying efficiencies where possible 
  • Develop global playbooks and tool kits, ensuring clear guidelines on strategy and creative deployment 
  • Ensure all assets are delivered on time, on budget and to a consistently high standard
  • Communicate with the regions/countries and relevant agency partners to ensure they are aware of the current and forthcoming assets. 
  • Accountable for maximizing available production budgets
  • To motivate and inspire agency partners 
  • Ensure appropriate KPI’s and measurement structure is in place, to be able to take data and apply learnings to future creative development
  • Accurate and timely budget management 
  • Sharp knowledge on competitor activity and best in class work in and out of the category, sharing with the team on a timely basis 
  • Knows media channel and content restrictions by market, and is aware of what best practice looks like in dark markets.
  • Tracks asset buyouts ensuring all assets that are in use are covered
  • Establishes asset management tools, setting up ways of working with  our asset management agency
  • Searches for and share best practices between markets and locations

Measures of success

Commercial success
Great execution across channels
Execution that can flex from global to local markets
Efficient and agile processes
Great relationships with key agencies and external companies
High performing agency relationships
Delivered on time and on budget

Critical experiences for success

To be successful in this role you will have/be: 
  • Strong leadership and communication skills, able to inspire internal and agency teams
  • Ability to manage key stakeholders across the Bacardi business
  • An independent operator, with a proven track record of production and execution of world class integrated communications
  • Expert craft skills in integrated production across channels with a strong focus on digital and social
  • Experience of developing marketing communications campaigns that deliver commercial growth and able to prove the effectiveness of all marketing communication assets
  • Capable of working across geographies - experience of the US market is a real advantage
  • Able to act and think in an agile, flexible way, broad shoulders, obsessed about detail and execution
  • Highly networked in the production community
  • Inspiring, cultural ambassador for the brands.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.