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Careers at Bacardi

Creative Manager - Santa Teresa

Job Name

Creative Manager - Santa Teresa






Marketing - Communication - PR

Reporting Line:

Global Marketing Manager

Job type:

Full time

Lead recruiter:

Alena Eliseeva

About the role

Your Opportunity

We need to help consumers discover our amazing brand, making them easy to find and desirable to purchase. To do this, we’re transforming our approach to digital, and we’re looking for creative, entrepreneurial makers and doers to join the team. 

This is an exciting time to join our growing team, with the opportunity to quickly make an impact.

About You 

First and foremost, you can help produce brilliant digital content and experiences/assets for our beautiful brand. 

You understand what consumers need and want from our content, and you’ve got an eye for thumb-stopping creative. You’re excited to help us explore new horizons within digital and off-line experiences. 

You’ll be part of a diverse team so we’re looking for a combination of great communication and teamwork, and a proactive, independent approach.


With our Consumer at the heart, your key focus will be to:
  • Assist in the development of multi-channel strategy to step-change the digital experience 
  • Production/ adaptation of digital and non-digital assets (creativity and design)
  • Co-ordinate and oversee photography and video shoots, including briefing, creative direction, and implementation of the brands’ visual identity
  • Deliver content toolkits including master assets and guidance for local market implementation, for different campaigns and products.
  • Act as a brand guardian, owning reviews and approval of brand assets produced
  • Bring our brands to life online, managing the development and launch of new websites and related digital platforms, to tell our brand stories, aid search discovery and facilitate smooth path to purchase
  • Assist in the development and execution of a first-party data acquisition and activation strategy
  • Stay up to date on digital marketing and ecommerce trends to capitalise on emerging opportunities

Skills and Experience

The Skills & Experience needed to create your legacy
  • Knowledge of what makes digital content impactful and effective throughout a consumer’s purchase journey, including brand website, performance media and product listings
  • Ability to contribute to the full creative process from developing ideas to producing content
  • Digital asset production experience including graphic design (proficiency with Adobe Creative Suite or equivalent)
  • Knowledge of digital commerce across multiple markets 
  • Languages: English and Spanish will be a plus
Personal Qualities
  • Self-motivated, driven, and accountable, with an ability to navigate ambiguity
  • A passion for the opportunity for brands to grow and drive sales within digital channels and ecommerce
  • A relationship builder and strong team player, able to navigate a complex matrix organisation
  • A commitment to doing the right thing, matched with the energy and enthusiasm to get things done
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.