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Careers at Bacardi

Cruise Area Manager – Global Travel Retail (GTR)

Job Name

Cruise Area Manager – Global Travel Retail (GTR)


United States of America


Miami, FL



Reporting Line:

Regional Sales Manager

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

In this role you will manage Cruise Retail & On-Trade Cruise Line accounts in the US, ensuring we meet financial, sales and marketing goals as set by GTR. You will work closely with the Regional Manager in building and executing regional commercial strategies by Key Account. This role will stretch you, develop you and it could accelerate your BEST10 career ambitions. It is an opportunity to grow your leadership potential through financial performance, critical thinking, and people skills.

About You
  • You are an integral part of the commercial team and strategy putting the consumer at the heart of everything we do to win in market.
  • You are highly organized, with a keen attention to detail and able to work across multiple workstreams. 
  • You are a personable individual who thrives in collaborative team environments and are excited to join a team whose motto is ONE TEAM, ONE DREAM. 


With our Consumer at the heart, your key focus will be to:
  • Manage TR accounts across Cruise Retail ships/customers and select On-Trade Cruise Line partners 
  • Achieve Regional and sub-regional sales & volume targets
  • Forecast sales with TR Financial team and Bacardi USA Operations
  • Support SRM in managing and controlling the A&P budget
  • Manage customer depletion data and discount accruals on a monthly basis 
  • Support Regional Finance Manager for monthly, quarterly, annual closing and Budget & LE processes
  • Plan, coordinate, implement and review retail promotions and on-trade programs with customers (ROI data, GWP & POS materials, Menu design etc.)

Skills and Experience

The Skills & Experience needed to create your legacy
  • Excellent negotiator & relationship builder
  • Able to work under pressure and multi-task in cross functional teams
  • Customer focused, strong planning & organization skills
  • Demonstrates commercial & financial acumen
  • Good IT literacy across MS Office with above average experience with Excel and Powerpoint
Education & Experience:
  • Bachelor’s Degree in Business Management, Marketing or related area.
  • 5-7 years in Customer Management, in particular Global Travel Retail. Cruise Experience recommended
  • Experience in the Spirits Industry and/or Beverages
  • Customer or Premium Brand Marketing Experience
  • Finance & Analytics background recommended
Personal Qualities
  • You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others 
  • You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.