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Careers at Bacardi

Customer Account Manager Cheshire and Merseyside

Job Name

Customer Account Manager - Cheshire and Merseyside


United Kingdom





Job type:

Full time

Lead recruiter:

Jez Campbell

About the role

As a Customer Account Manager you are the face of our business, the one who brings our brands to life and builds the most tangible relationships with our bars, clubs, restaurants, venues and events.

You will focus on a specific region across our on-trade channel – where you will drive the performance and growth of Bacardi’s brands through existing accounts, new business, driving distribution and connecting with the consumer.

You will know everything about your region – the main venues, trends, competitors, influencers – and you will be able to differentiate Bacardi from the rest and excite the consumer.

Develop your career:
You will receive amazing training and support - to build your commercial acumen, sales confidence and capability, whilst nurturing your natural abilities and ensuring your career grow. All whilst having a fun, challenging but highly rewarding experience.

You will have the opportunity to work with some truly inspiring people, amazing brands and drive your career in all sorts of ways. Our package for this role includes a highly competitive base salary, car, quarterly bonus, 2 x pension contributions and amazing flexible benefits.

Key accountabilities and responsibilities

  • Deliver on key selling metrics: Brand Distribution, Visibility in outlet, New Business, Promotion and Financial Targets
  • Develop and manage the sales plan for your area based on delivery of Commercial priorities.
  • Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
  • Responsible for winning new business, retaining and growing existing business.
  • Collaborate cross functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting events and brand activations.
  • Develop and maintain regular contact with Wholesale partners to mutually grow portfolio within area.

Measures of success

Performance: Achieve promotional targets for relevant customers, Achieve Pictures of Success targets Liquor Independent stores
Value share: Drive Value share growth of key Bacardi brands in your area
Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan
Customer: Achieve target customer satisfaction measures
Strategy: Participate fully in the development, delivery, and ownership of the Specialized Retail Strategy
Employee engagement: Drive sustained improvement in engagement and enablement
Talent: Deliver against talent management objectives

Critical experiences for success

The Skills and Experience Needed to Create your Legacy: 
  • Experience in Sales and/or On Trade Management. Spirits and/or Beverage Industry is a distinct advantage
  • Demonstrable track record of performance and delivery (results and/or achievements)
  • Strong (social) networking and interpersonal skills
  • Strong analytical, planning, and time managements skills
  • Well-developed communication / presentation skills (Active Listening)
  • Apply Creative Thinking 

Personal Qualities:
  • You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
  • You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers
  • and deliver bottom line results.
  • You demonstrate Resilience by overcoming challenges and staying calm under pressure
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.