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Careers at Bacardi

Customer Planning & Activation Executive

Job Name

Customer Planning & Activation Executive






Marketing - Communication - PR

Reporting Line:

CP&A Senior Manager- On-Trade

Job type:

Full time

Lead recruiter:

Jade Hunter

About the role

Become Part of Our Family

An opportunity awaits in our vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family.

We come from humble beginnings in a small tin-roof distillery in Cuba, to a global company with more than 7,000 employees (affectionately known as Primos—Spanish for cousins) and many of the world’s best brands including Bacardí rum, Grey Goose vodka, Patrón tequila, Bombay Sapphire gin to name a few.

We at Bacardí are Fearless, have a Founder’s Mentality and are Family to the core!

Embark on your Next Move

Our Customer Planning & Activation (CP&A) plans are rapidly expanding into new channels & categories, making way for a new CP&A Executive position to be based in Sydney.

Collaborating cross functionally across sales, marketing & operations, your core focus will be supporting across the Experiential, Festival, Events & Sponsorship channels with the entire Bacardi-Martini Australia (BMA) portfolio, along with BTL activation plans for our RTD portfolio & TAILS RTS range.


With our consumers at the heart, your key focus will be:
  • In-market execution for the TAILS & RTD portfolios, both in the off and on trade, from planning to execution and measurement
  • Be the conduit between sales and brand marketing when developing BTL activation for TAILS & RTD
  • Planning, management and execution of key events and activations
  • Managing the BMA POSM supply & demand logistics
  • Developing and delivering a high standard of tools and activation mechanics to support our sales & brand plans

Skills and Experience

Create your Legacy with your Founder’s Passion and Entrepreneurial Flair

As our CP&A Executive, you will be a role model of the Bacari Family culture, will embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, working with the wider sales & marketing team to grow and succeed.

You will be capable of multi-tasking a series of projects while being across the details required for executional excellence.

Passion for people and impactful consumer experience, with a strong event and on-premise network will be key, along with, but not limited to the following:

  • Experience in managing events, activation and/or sampling campaigns
  •  Exceptional project management skills with the ability to be flexible and agile
  • Strong understanding of on/ off premise and trade media
  • Knowledge of the Australian liquor industry, and networks within will be highly advantageous
  • Current Australian Driver’s Licence
  • Current Responsible Service of Alcohol (RSA)

Your chance to be Fearless is here

Our talent search and interview process will be collaborative, fast-paced, and will push a few boundaries, so here’s your quick heads up if you make the shortlist— get ready to showcase what you're best at…

We’ll help you to Do What Moves You

With family at our core, naturally we love to look after our Primos! Some of the great benefits you can expect to receive include:

  • Product allowance
  • Office Drinks & Events
  • Flexi Work & Summer Hours
  • Bacardí Assist
  • In Spirit Day
  • Career Development
  • Founder’s Day Celebrations

Belong at Bacardí

At Bacardí you are appreciated for who you are. We mirror the rich diversity of our consumers by welcoming talented people from a variety of backgrounds, cultures, communities, and experiences to our Company. As a certified Great Place to Work, find out why bringing together different mindsets and perspectives powers our business. If you share our passion, you should consider joining our Family!

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.