Skip to content


Careers at Bacardi

National Account Manager (HoReCa)

Job Name

Customer Development Manager (HoReCa)


United Kingdom





Reporting Line:

Head of On-Trade Retail

Job type:

Full time

Lead recruiter:

Jez Campbell

About the role

Your Challenge:

You will manage the day to day relationship and P&L of a number of key national hotel, restaurant and cafe chains - taking on line management of a National Account Executive.

This role will require an extensive contact strategy throughout the UK with multiple points of contact across a range of procurement marketing, drinks development and category teams. Create the Joint Business Plan (JBP) to protect and develop business with customers.

Your time will be split between home, customer and our offices in Winchester and London - we're completely flexible on where you're based and have a super flexible working culture.

Develop your career:

You will receive amazing training and support - to build your commercial acumen, sales confidence and capability, whilst nurturing your natural abilities and ensuring your career grow. All whilst having a fun, challenging but highly rewarding experience.
You will have the opportunity to work with some truly inspiring people, amazing brands and drive your career in all sorts of ways. Our package for this role includes a highly competitive base salary, car, quarterly bonus, 2 x pension contributions and amazing flexible benefits.


Direct management of a number of key on-trade accounts across the hotels, restaurants and caterer sector including:
  • Line management of a National Account Executive - coaching and developing capability.
  • Delivery of budgeted £NSV and £GP targets - driving brand value market share, distribution, activation and synchronized marketing activity.
  • Responsible for negotiating the commercial terms and driving the performance of brands - creating strategic and collaborative JBP’s to protect and develop business.
  • Ownership of full P&L, forecasting, budgeting and key strategic decisions to help shape the Channel.
  • Provision of clear up to date inputs to key business processes e.g., forecasting, invoice processing and payment, business trackers, activation plans and annual Bottom-Up Plan creation
  • Playing a key role within the On-Trade team, working closely with RTM colleagues for indirect delivery

Skills and Experience

What we're looking for:
  • Broad sales and account management experience, from within the on-trade channel
  • Track record of customer development, cross functional working and managing complex contact strategies
  • Demonstrable track record of performance and delivery (results and achievements)
  • You find it easy to understand the needs of others and build those into innovative solutions that delight
  • consumers and customers and deliver bottom line results

Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.