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Careers at Bacardi

Customer Development Manager - Premium Retail Wholesale

Job Name

Customer Development Manager - Premium Retail Wholesale


United Kingdom





Job type:

Full time

About the role

Lead the day to day relationship and strategic planning for Premium Wholesale accounts (Coes Venus, Amathus etc) within the Wholesale On Trade Business channel. Accountable for the customers £15.7m NSV and £10.1m GP delivery. This role is a key part of the ‘winning in London’ strategy.   Responsible for negotiating the commercial terms and driving the distribution & NPD, core and premium brand performance and activation with customers, consumers and sales teams

Key accountabilities and responsibilities

  • Create Joint Business Plans (JBPs) to protect and develop business with customers

  • Ownership of full P&L, forecasting, budgeting and key strategic decisions to help  shape PRW and the channel

  • Develop and nurture customer relationships across cross operations, marketing and commercial functions

  • Activate BBFB brands within the customer using Bacardi Sales Way levers
  • Provision of clear up to date inputs to key business processes e.g. monthly KVD (Key Values Driver) updates, annual Bottom Up Plan creation

  • Playing a key role within the RTM channel team

Measures of success

Delivering, owning and enhancing:
  •  Performance vs. budget and key initiatives
  •  Accurate and clear forecasting, Bottom Up Planning and channel communications
  •  Delivering customer  terms to growth value / volume & distribution YOY
  •  Aligning plans and activity to complement other channels within BBFB
  •  Analyzing customer data and conducting quarterly customer business reviews & actions
  •  Achieve quarterly Sales Variable Pay & annual KPIs
  •  Active Personal Development Plan

Critical experiences for success

  •  Minimum of 3 years commercial experience in sales and/or marketing. 
  •  Track record of customer development and cross functional working. 
  •  Understanding of the On Trade, RTM C&C Channel and role that this position plays within BBFB winning in the On Trade

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.