Customer Marketing Coordinator

Job Name

Customer Marketing Coordinator MT

Country:

Mexico

City:

Ciudad de México

Function:

Commercial

Reporting Line:

Customer Marketing Manager Traditional Trade

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role

YOUR OPPORTUNITY

As Customer Marketing Modern Trade Coordinator, you will be accountable for participating proactively in the performance targets of brand activities in modern channel, driving value creation for our company. You will participate in the planning and execution of consumer and customer programs for the brands.

ABOUT YOU

To be successful in this role you will need experience in roles related to understanding customer and channel dynamics as well as a proficiency in English language skills.

The following experiences are preferred: Customer Marketing experience and experience in the Spirits and/or overall beverage Industry is a distinct advantage.

Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Develop, adapt and define commercial planning and strategy with modern trade customers (SSS,Clubs and Convenience)
Decision making capacity thru deep analysis considering: Sell In, Sell Out, DOH, Nielsen
Strong co-working with sales teams: Short and long term planning developing strong building blocks to improve our presence on trade.
Be accountable for POS visibility, promotions and measurement.
Develop brand strategies landed to customer particularity and differentiation.
Clear communication with POS team, develop of execution guidelines and picture of success.
Speed to market – Strong sense of urgency.
Budget control by Brand and customer.

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Actively contribute with customer needs finding the “white space” to develop our brands and customer growth.
Accountable for delivery brands and customers performance targets (revenue, profitability, share)
Easy to adapt personality on corrective action to achieve agreed objectives
Understand how to bring value on the brand Category P&L

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.

We have a clearly defined Leadership Excellence framework, and you will be expected, as a leader to be a role model of the next 5 elements: Focus Externally to Win/ Drive Execution & Results/ Lead Strategically & Know your Business/ Make the Matrix Work/ Lead by Example

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

· Family; We treat each other, and our communities, like Family. Always.

· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.