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Bacardi

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Customer Marketing Manager, Pacific

Job Name

Customer Marketing Manager, Pacific

Country:

Canada

City:

Vancouver

Function:

Marketing - Communication - PR

Reporting Line:

Director, Customer Marketing

Job type:

Full time

Lead recruiter:

Emily Clayton

About the role


This role has the main responsibility for integrating, developing and executing Customer Marketing & Brand execution initiatives across total portfolio within British Columbia (BC). It is responsible for executing all brand activities across the Retail & On-Premise channels; and requires effective project management to collaborate with: marketing, sales, Southern Glazer’s Wine & Spirits (SGWS) and Bacardi Miami USA Hub Customer Marketing.

The role is located in Vancouver British Columbia Canada. 

Must be legally entitled to work in Canada as per Human Resources and Skills Development Canada (HRSDC) guidelines. 

Responsibilities

  • Regional activation planning by channel (Retail & On-Premise).

  • Adapting and executing commercial activation for regional customer programs, & lead below the line Brand responsibility for any local programs or customization of programs for designated brands

  • BC CPA:  Responsibly for all Brand activation (Retail & On-Premise) for BC.  Primary planning & activation lead for defined below activation of brand portfolios.

  • Customize and adapt strategies & programs into key Customer thematics/programs, and leverage shopper/brand insights for effectiveness.

  • Leads channel and customer activation events and all brand Below the Line (BTL) event execution.

  • Manages tactical planning and activation for designated brands.

  • Responsible for innovation commercialization including customer submissions and sell-in.

  • Adapt or develop effective, strategic brand point-of-sale material. Order POS material.

  • Lead allocation process & allocations by Brand (where applicable.  i.e.: Whisky Single Malt allocation).

  • Develop channel strategies, channel merchandising standards, KPIs and national brand objectives.

  • Key liaison between regional commercial team and CDN head office.

  • Provide Southern Glazer Wine & Spirits (SGWS) third party sales execution team direction re: programming /assets.

  • Leads S&OP demand consensus process, including Risk & Opportunity identification & execution.

  • Communication lead between internal key account team, head office, and SGWS operation team.

Skills and Experience

  • Proven Insights experience related to: Customer Marketing (CM) Below the Line (BLT) activation within a packaged goods consumer product environment.
     
  • Proven track record of partnering with customers related to collaborative planning. 

  • Direct involvement in the strategic, as well as tactical aspects of Marketing, with experience successfully partnering with Sales and Marketing in development and execution of annual plans.

  • Proven track record of creating compelling and successful BLT activations tailored to customers as well as well as internal Commercial & Marketing stakeholders.

  • Proven Project Management skills where customer deadlines are front and center. 

  • Demonstrated capacity to communicate and work effectively across functional groups/merchandising partners.

  • Aptitude to think creatively and strategically, and translate strategy into operational tactics.  An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.

  • Ability to lead, influence and motivate others at all levels.

  • Good verbal, written and presentation skills including excellent analytical and organizational skills.

  • Proficiency with Microsoft Office Suite applications.

  • 5+ years’ experience in developing and executing to CM strategy in a consumer goods environment, preferably in a company recognized for its successful product leadership and execution of CM marketing programs.

  • Highly skilled in complex negotiations, influencing, conflict resolution. 

  • Proven P&L/analytical  diagnostics capability.

  • Knowledge of the beverage alcohol industry and experience in a liquor controlled environment is a distinct.

  • Business travel required.

  • Bachelor’s Degree in Business or Marketing as a major is preferred.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.