Skip to content


Careers at Bacardi

Customer Marketing Manager – UK On Trade - 9 months secondment

Job Name

Customer Marketing Manager – UK On Trade - 9 months secondment


United Kingdom





Reporting Line:

Customer Marketing Channel Lead - On Trade 

Job type:

Full time

Lead recruiter:

Pablo Segura

About the role

Your Opportunity

You will play a crucial role in working with the European Below The Line Program Manager and external agencies to develop game changing customer marketing programs and activities to deliver brand growth within the UK On Trade.

You will be an integral member of the customer account team within a defined sector of the UK On Trade. You will be responsible for translating the UK brand strategy into customer facing solutions and managing investment to maximise return. 

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role. 

About You 

You will be a natural team player while still having the ability to lead. You can think outside of the box and are confident challenging up where necessary. Doing the right thing is a value you live by, and this positively influences your decisions. You view challenges as opportunities and thrive in approaching these with positivity and creativity.


With our Consumer at the heart, your key focus will be to:
  • Building long-term relationships with key strategic customers, internally and externally
  • Responsible for executing the On Trade customer marketing strategy for a market leading brand
  • Consulting & communicating with key local stakeholders on brand/category level plans & activities
  • Supporting the development and localisation of below the line activation toolkits, producing materials and services including point of sale material relevant for the UK market
  • Below the line agency management & briefing responsibility 
  • Manages local market A&P budget for respective brand and function (Customer Marketing only)

Skills and Experience

The Skills & Experience needed to create your legacy
  • Either of the following:
    • Minimum 2 years relevant experience (brand management, customer marketing, agency side)
    • Minimum 3 years commercial experience (Regional or National accounts in On or Off Trade)
  • Proficiency in English
  • Experience of working in UK On Trade – preferred but not essential 
  • Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
  • Experience in balancing long and short-term priorities to create efficiencies 
  • Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values
  • Experience of managing a budget
Personal Qualities
  • Can adapt style to manage stakeholders to ensure the timely delivery of the annual planning process.
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Excellent organisation skills 
  • A flair for presenting ideas and plans with the ability to flex style to their audience
  • Ability to work under pressure and to deal with ambiguity
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Strong desire to be a part of a winning team
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.