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Careers at Bacardi

Customer Marketing Manager (f/m/d)

Job Name

Customer Marketing Manager (f/m/d)






Marketing - Communication - PR

Reporting Line:

Director Commercial Planning & Activation

Job type:

Full time

Lead recruiter:

Sandra Simon

About the role

Your Opportunity

You’ll be the go-to person locally for all customer brand activations (development and execution). As a Customer Promotions & Activation (CPA) Manager your role is to identify purchase levers needed to convert local consumers/shoppers from awareness to transaction. You’ll be consumer centric and deliver relevant content and promotional activities that engage, convert and deliver against a consumer/shopper need and occasion and ultimately drive sales.

About You 
  • You are a curious, creative, passionate, driven and collaborative team player, happy to try out new things and comfortable with change and ambiguity
  • Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.
  • Your strong communication, presentation and networking skills will be key to your success.


With our Consumer at the heart, your key focus will be to:
  • Identify the right purchase levers to convert consumers/shoppers from awareness to transaction, focusing on driving consumer purchase across digital and traditional channels (omnichannel) delivering seamless consumer journeys that offer an effective mix of experience and communication to excite, convince and drive transaction.
  • Using Channel insights and analytics, build and execute fully integrated, fluid plans (using omnichannel thinking) that maximize conversion at point of decision making/purchase.
  • Identify the right occasions for your brand’s consumers and deliver solutions to meet needs and drive transaction
  • Digitize physical consumer/shopper experiences for example, Digital Rate of sale activities, QR codes and menus. AlI promotions, driving traffic to customers via social media
  • Measure and evaluate brand and channel performance (Nielsen, internal and customer sales data) as well as brand activity performance to continuously optimize brand spend. You’ll manage local market A&P and P&L
  • Building long-term relationships with key strategic customers. Consult and take continuous input from key local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activities
  • Feed into and support the development of global and regional toolkits and localize these, working with agencies.
  • Maintain channel activity grids and local activity comms

Skills and Experience

The Skills & Experience needed to create your legacy
  • Relevant customer/trade marketing, brand management, commercial or agency experience
  • Ideally experience working and delivering in an omnichannel environment (Off trade, Digital Commerce, On-trade)
  • Experienced in managing stakeholders to ensure timely delivery of annual brand and activity plans (IAP). Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Strong understanding of consumer & trade customer insights as well as strong numerical, insight and analytical skills
  • German verbal/written skills at all levels in an organization; ability to generate meaningful presentations. Ideally Business English fluency.
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.