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Careers at Bacardi

Customer Planning & Activation Senior Executive- Off Trade

Job Name

Customer Planning & Activation Senior Executive- Off Trade






Marketing - Communication - PR

Reporting Line:

Senior Manager, CP&A

Job type:

Full time

Lead recruiter:

Dominika Sadowska-Dec

About the role

Become Part of Our Family

An opportunity awaits in our vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family.

We come from humble beginnings in a small tin-roof distillery in Cuba, to a global company with more than 7,000 employees (affectionately known as Primos—Spanish for cousins) and many of the world’s best brands including Bacardí rum, Grey Goose vodka, Patrón tequila, Bombay Sapphire gin to name a few.

We at Bacardí are Fearless, have a Founder’s Mentality and are Family to the core!

Embark on your Next Move

Our Customer Planning & Activation (CP&A) plans are rapidly expanding into new channels & categories, making way for a new CP&A Senior Executive, Off Trade position to be based in Sydney. Reporting to the CP&A Senior Manager, you will be a proven people and customer marketing leader, with strong commercial acumen to drive results. You will possess a fearless, and founder’s mentality, with the ability to balance customer needs with the needs of our brands.

Collaborating cross functionally across sales, marketing & operations, your core focus will be to drive and deliver best in class brand activation within key national off-trade customers. You will also lead BTL Customer Marketing plans for your dedicated portfolio, to deliver an omni channel shopper journey alongside consistent BVI, efficient execution process and a TTL strategic approach.


With our consumers at the heart, your key focus will be:

  • Effectively understanding the Brand led consumer JTBD and seek out the relevant shopper insights, consumer & shopper decision journeys to create brand specific shopper & customer JBTD by brand
  • Partnering with the senior customers marketing leads, understanding their customer insights, category strategies and how our BMA plans can be translated into customer facing plans
  • Being the synergy between brand and customer that translates strategy into action to win in the marketplace
  • Developing and delivering best in class activity, creating sustainable growth for our customers and brands from briefing to execution and evaluation
  • Leading strategy of POSM, Brand Visibility & Digital Collateral aligned to Brand BVI ensuring quality control and consistency whilst in accordance with ABAC regulations.

Skills and Experience

Create your Legacy with your Founder’s Passion and Entrepreneurial Flair

Your passionate, collaborative and self-driven nature will be key, along with, but not limited to the following:

  • Experience within the FMCG marketing space, with liquor/luxury being a plus
  • Proven capability and experience in customer marketing, including the ability to grow business brands through customer activations
  • Advanced understanding of the agency/customer briefing process
  • Ability to develop customer and brand activation plans, with a deep understanding of the decision journey, JBTD and customer strategies
  • Understanding of traditional offline levers as well as digital online transaction drivers irrespective of consumer or customer platform, with the ability to drive an integrated frictionless journey

Your chance to be Fearless is here

Our talent search and interview process will be collaborative, fast-paced, and will push a few boundaries, so here’s your quick heads up if you make the shortlist— get ready to showcase what you're best at…

We’ll help you to Do What Moves You

With family at our core, naturally we love to look after our Primos! Some of the great benefits you can expect to receive include:

  • Product allowance
  • Office Drinks & Events
  • Flexi Work & Summer Hours
  • Bacardí Assist
  • In Spirit Day
  • Career Development
  • Founder’s Day Celebrations

Belong at Bacardí

At Bacardí you are appreciated for who you are. We mirror the rich diversity of our consumers by welcoming talented people from a variety of backgrounds, cultures, communities, and experiences to our Company. As a certified Great Place to Work, find out why bringing together different mindsets and perspectives powers our business. If you share our passion, you should consider joining our Family!

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.