Skip to content


Careers at Bacardi

Customer Planning & Activation Manager

Job Name

Customer Planning & Activation Manager


Korea, Republic of





Reporting Line:

Head of Marketing

Job type:

Full time

Lead recruiter:

Claudio Zuccarello

About the role

Your Opportunity

You’ll be the go-to person locally for all customer brand activations (development and execution). 

As a Customer Promotions & Activation (CPA) Manager your role is to identify purchase levers needed to convert local consumers/shoppers from awareness to transaction.

You’ll be consumer centric and deliver relevant content and promotional activities that engage, convert and deliver against a consumer/shopper need and occasion and ultimately drive sales.

About You
  • You are a curious, creative, passionate, driven and collaborative team player, happy to try out new things and comfortable with change and ambiguity
  • Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.
  • Your strong communication, presentation and networking skills will be key to your success.


With our Consumer at the heart, your key focus will be to:
  • Identify the right purchase levers to convert consumers/shoppers from awareness to transaction, focusing on driving consumer purchase delivering seamless consumer journeys that offer an effective mix of experience and communication to excite, convince and drive transaction. 
  • Using Channel insights and analytics, build and execute fully integrated, fluid strategy plans that maximise conversion at point of decision making/purchase. 
  • Identify the right occasions for your brand’s consumers and deliver solutions to meet needs and drive transaction
  • Develop your brand’s visibility in long-term point of view and aligned with global brand equity
  • Measure and evaluate brand and channel performance (Nielsen, internal and customer sales data) as well as brand activity performance to continuously optimise BTL spend. 
  • Building long-term relationships with key strategic customers. Consult and take continuous input from key local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activities
  • Feed into and support the development of global and regional toolkits and localise these, working with agencies.
  • Maintain channel activity grids and local activity communication

Skills and Experience

The Skills & Experience needed to create your legacy
  • Relevant customer/trade marketing, brand management, commercial or agency experience
  • Experienced in managing stakeholders to ensure timely delivery of annual brand and activity plans (IAP). Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Strong understanding of consumer & trade customer insights as well as strong numerical, insight and analytical skills
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations. Ideally English fluency
Personal Qualities
  • Bachelor’s degree and above
  • Proactive & positive & innovative mind 
  • Good inter-personal relationship 
  • Over 8 years of relevant experiences in Trade marketing area. 
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.