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Careers at Bacardi

Digital Marketing Manager - Pure Play & Digital Media

Job Name

Digital Marketing Manager - Pure Play & Digital Media


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

Director, Digital Commerce, Retail Strategy & Execution

Job type:

Full time

Lead recruiter:

Angel Guzman

About the role

Your Opportunity

The Digital Marketing Manager – Pure Play & Digital Media, will play a critical role on the Digital Commerce Team in North America to support our pure play and performance marketing strategy and execution. 

This role will work closely with our Brand Teams, Insights, Commercial Planning & Activation, agencies and Performance Marketing teams. 

About You

You’re a natural communicator and true collaborator, working in partnership with cross-functional teams and distributors to help grow our share of spirits online through pure play platforms. You have a solid understanding of ecommerce and digital marketing and will be responsible for driving execution and results in partnership with cross-functional teams. 


With our Consumer at the heart, your key focus will be to:
  • Support the Sr. Director in digital and paid media strategies and goals, by serving as the marketing team lead for digital commerce North America program planning
  • Support Sr. Manager in planning and execution of programs and activations across pure play partnerships 
  • Support in the execution of voice and digital channel strategy for all brand USP (unique selling point), products and their corresponding stories
  • Execute comprehensive NAM digital performance strategy across all platforms including consumer targeting, content strategy, messaging and metrics to support key campaigns/programming; execute digital campaigns including cross-channel content & consumer experience QA’ing, reviewing, and approving end-to-end
  • Drive requirements of concepting and messaging for digital campaigns, ensure alignment in concept and timelines across key stakeholders
  • Translate business needs, consumer insights, trends, and analytics from marketing programs into original and innovative content concepts 
  • Benchmark channel performance and initiatives within the Spirits industry: competitor tracking, trends, emerging technology, and best practices
  • Timely and accurate forecasting and management of team budget and key contact for Global Digital Commerce P&L
  • Identify new, and optimize existing, marketing programming and digital campaigns (i.e. design, planning, execution, spend)
  • Collaborate with other marketing teams on ensuring alignment on plans, including identifying content gaps that require filling to aid a seamless consumer journey 

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3-5 years of digital marketing experience (SEM/SEO, Display, Affiliate, Social)
  • +2 years of media planning or buying experience preferred
  • E-commerce (DTC, BTB) experience a plus
  • 3-5 years on brand or agency side for premium consumer goods, beverages, or fashion; premium spirits experience preferred
  • Industry and/or Agency experience in Spirits, Hospitality, Retail, or Luxury is preferred
  • Strong organizational, project management, and communication a must; execute with excellence
  • Proven track record of multi-tasking: managing and delivering simultaneous campaigns and project on-time in matrixed organization
  • Informed on technology, trends and partners in the digital space, with a refined understanding of how to implement change in an organization. 
  • Experience translating customer insights and key learnings into compelling creative experiences such as promotions, events, video, applications, websites, etc.
  • Comfortable presenting and executing annual marketing plans
  • Strong prioritization and time management skills, and ability to manage multiple projects and priorities
  • Proficient analytical and problem-solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
  • Emotional and cultural maturity with ability to work cross-functionally, push for results, embrace change and quickly pivot when needed to drive results
Personal Qualities
  • Consumer-focused and insight-led 
  • Proactive team player and results driven
  • Inquisitive and curious; a curious thinker who is comfortable with complexity and ambiguity 
  • Agile learner and articulate communicator with effective negotiation and presentation skills 
  • Willingness to travel, if needed

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.