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Careers at Bacardi

Digital Acceleration & Execution Lead (Australia & New Zealand)

Job Name

Digital Acceleration & Execution Lead (Australia & New Zealand)






Marketing - Communication - PR

Reporting Line:

Dotted line to local Marketing Director
Works as part of a matrix team globally

Job type:

Full time

Lead recruiter:

Daniella Robbins

About the role

Your Opportunity
Get ready to be the 'Digital Acceleration Lead' of Australia and New Zealand in this newly introduced role!  

You will be accountable to build the capability, connectivity, processes and execution standards to accelerate our performance in the local Digital ecosystem, where marketing and commerce come together. A key success factor will be your ability to leverage networks like local sales and marketing, Region/Global teams and the Bacardi shared services.

You will partner with teams to design and test seamless consumer journeys, unlock marketing opportunities, be guardian to ensure we are showing up with compelling and relevant content and always link activities to tangible brand and commercial outcomes.  

As the digital champion, you will be a key partner to the local team as well as the region’s digital acceleration community.  This role is a key change agent, essential to execute our Global strategy and beyond, and the opportunity to leave a tangible business legacy.

About You 
You don’t take ‘no’ for an answer.

You are passionate about digital and already have proven expertise in digital marketing and commerce with strong analytical skills.  You love the creative friction that comes from working cross functions and borders.  You know that Digital is not a department, it is part of every person's job. 

You are a people person, working effectively in the matrix and developing talent. You are ambitious, entrepreneurial but realise that you need to go fast as a team, and not an individual, or you will fail. You love and understand the industry and Bacardi.  

And you already know 10 ways that new digital technologies can help us improve how we do business today.



With our Consumer at the heart, your key focus will be to:
  • Be in partnership with Local teams and Region & Global teams
  • Ensure that Bacardi Australia & New Zealand can unlock the competitive advantage that Digital acceleration brings in an omnichannel world, through driving the agenda of the local Digital Front Line Council (DFLC), in partnership with Region & Global teams
  • Build the connective tissue to ensure efficiency and effectiveness in how we disrupt consumer journeys and win with customers through our five Jobs-To-Be-Done (JTBDs) for Digital Acceleration:
#1 Digital Capabilities & Culture
  • Run annual training plan including platforms like eConsultancy & Bacardi Way of Growth
  • Build out series of Digital inspiration sessions with external speakers/ agencies
  • Coach individual employees to improve performance in Digital skill areas
#2 Drive Optimisation & Execution of Plans 
  • Focus on Pure Player (eg ; Booze Bud) & Omnichannel customer base (eg : Dan Murphy’s)
  • Ensure full connectivity of sales & marketing teams and overall organisation, and during annual integrated planning cycle
  • Support sales and marketing teams to close any local content gaps 
  • Lead Pure Player Reporting & M&E (Measurement & Evaluation) are integrated to the monthly Digital Front Line Council (DFLC) reporting to enable a one full view of Digital acceleration progress for the Leadership Team (LT) to and Region/Global  teams
#3 Integrated Marketing Excellence
  • Drive all planned Digital marketing activities with a Consumer Experience Framework (CxF) mindset and learnings shared with wider teams
  • Foster a culture of consumer listening and insight identification through initiatives such as Social Listening and Google trends
  • Support creation & integration of local digital media plans by leveraging Region/Global SMEs at briefing stage and beyond
  • Assist on deployment of best in class Social & Digital Influencer marketing through fixing basics and /or partnering on roll out or supporting Global initiatives like Social Studios
  • Coordinate seamless implementation & execution of new initiatives in the Pure Player/ Omnichannel space with sales and marketing teams
#4 Leveraging Digital Tools & Data 
  • Steer ambitious First Party Data collection and retargeting plans in place  
  • Identify and enable new opportunities to drive efficiency/effectiveness featuring On Trade 121 Email Marketing, better leverage of existing tools (eg Bacardi Content Hub), and test & learn with data such as that of On Trade customers
#5 Empower & Support Local Markets
  • Perform regular situation assessments of what we are doing in Digital to identify gaps and investment opportunities
  • Be the reference for new developments in the Digital space via desk research, external connections, learning & development courses and industry talks
  • Represent for Bacardi at industry events to both showcase and learn on Digital
  • Share and spin new initiatives to Region/other Clusters through DFLC network and marketing/digital commerce teams
  • Lead the local Digital Front Line Council (DFLC) to ensure and/or enable flawless execution and connectivity of the five JTBDs* and ensure standardised monthly reporting is shared in the regular Australia & New Zealand Leadership Team meeting

Skills and Experience

The Skills & Experience needed to create your legacy
  • Proven growth mindset with strong change management and leadership skills
  • Deep knowledge and experience working across the digital ecosystem: i) digital media (from streaming services to paid search and paid social and everything in between; ii) web-site performance; iii) digital commerce + omnichannel; iv) first party data (Acquisition, management and activation); v)  organic social & search
  • Combined 6+ years in Digital Marketing and eCommerce, with a track record of account management and creating exceptional value based on consumer and customer insights
  • Ability to manage Hootsuite, Facebook Advertising, Salesforce Marketing Cloud and WordPress (or equivalent) would be an advantage
  • Sales experience in digital commerce useful but not essential
  • Effective analytical skills and ability to turn data into insights/actions/business value
  • Fluency in English is mandatory

Personal Qualities
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset that you instil and yourself and your team: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.  
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships. 
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.