Skip to content


Careers at Bacardi

Digital Brand Manager

Job Name

Digital Brand Manager


United Kingdom




Marketing - Communication - PR

Reporting Line:

Digital Marketing Manager, Incubation Brands

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Digital transformation is a key pillar to help the Incubation portfolio achieve its long-term growth targets through consumer discovery and love for our brands. 
  • Act as Social Brand Manager including content calendar creation, copywriting, uploading content, social listening, community engagement, reporting
  • Lead Incubation Brands Digital Transformation reporting and tracking
  • Manage multiple digital projects to support Digital Marketing Manager and local brand teams execution
  • Support with digital content creation


This is your opportunity to leave a global legacy in spirits
  • You are a passionate brand builder with brand and/or agency experience, and a digital specialisation, who is passionate in making great things happen
  • You are an entrepreneur with a strong ability to balance strategic vision and execution to drive results
  • You can influence and build relationships with a wide variety of stakeholders in a matrix organization 
  • You can build a best-in-class digital programs
  • You are a doer, taking pride in making great things happen
  • You are a team player, a great communicator and can drive a broad group towards a common interest


  • Lead Incubation Digital Transformation reporting and tracking.
  • Manage multiple projects to support the Digital Marketing Manager and local brand teams execution.

  • Partner with brands to establish and update owned and operated digital community (e.g. website, social, YouTube, etc)
    • Develop quarterly content calendar for brand alignment and support brand with some content production
    • Develop and execute monthly content calendar for brand alignment, including copywriting for some or all posts
    • Manage social community platforms daily to respond to comments or direct messages
    • Manage paid, owned & earned social media with internal management tools
    • Deliver monthly analytics reporting to brand, including recommendations for optimization and to increase brand love
    • Effectively and dynamically context switch between individual brands within Incubation Seed Brands, driving all brands to successful outcomes (Single Malts, St Germain, Santa Teresa, Angel’s Envy, Teeling, Oxley, Leblon, Banks, Facundo, Noilly Prat)
    • Build partnerships across organisational, departmental and geographical boundaries to effectively stay connected to digital transformation journey and shared best practices

Skills and Experience

  • Global specialist digital marketing experience at a digital or media agency; Ideal candidate also has experience in digital marketing of a spirits/ beverage / luxury brand or similar 
  • Proven track record of creating and delivering against a strategy with results
  • Deep understanding of digital ecosystem and consumer touch points, including experience using Talkwalker, Hootsuite, Google Trends, etc.
  • Entrepreneurial and scrappy mindset with proven ability to manage multiple projects simultaneously with smaller budgets
  • Experience in managing a range of relationships (internal stakeholders up, down and across the organizational matrix)
  • An outstanding communicator and presenter both orally and visually
  • Self-motivated, driven, focused on performance and results, accountable
  • Passion for all things digital 
  • Brand building mindset and passion for creating brand love
  • Gravitas and intellect to influence leadership
  • Passion for doing the right thing, matched with boundless energy and enthusiasm
  • An original thinker with the motivation to bring to life new to world experiences and ideas
  • Personable relationship builder; with capacity to engage and influence diverse stakeholders  
  • Resilience and tenacity in the face of ambiguity and challenge
  • A strong team player, naturally putting the interests of the team and company above self-interest

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.