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Bacardi

Careers at Bacardi

Digital Commerce, Data and Analytics Manager

Job Name

Digital Commerce, Data and Analytics Manager

Country:

United Kingdom

City:

London

Function:

Digital

Reporting Line:

Head of Customer Marketing, Digital Commerce

Job type:

Full time

Lead recruiter:

Paulina Siwek

About the role

Your Opportunity

The Data & Analytics Manager will be an advocate for the consumer in providing actionable insights and recommendations to help Bacardi’s DCOM team accelerate its online sales and achieve its aggressive BEST10 growth ambitions.

They will manage all aspects of projects while building business knowledge and developing strong cross-functional relationships.

This role provides the opportunity to make a big impact within a short period of time.

About You 

You’re a motivated self-starter with strong project management, leadership, and interpersonal skills, as well as the ability to collaborate effectively across functions with passion and enthusiasm.

You love digging into large amounts of data and are excited about learning new analytical techniques and tooling.

You’re excellent at data-driven storytelling and can break down a complex analysis into simple recommendations.

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • Oversee digital commerce sales and share reporting. This includes building decks, identifying clear and actionable recommendations, and presenting content with a clear, credible POV
  • Establish direction for the evolution of monthly/quarterly business reviews of progress against sales and financial targets, connecting syndicated insights with other sources of DCOM sales and shopper data to create powerful insights stories and "so what" takeaways that morph information into action.
  • Serve as the subject matter expert on competitive activity, market, and industry trends, staying up to date with activity and trends in the beverage alcohol industry.
  • Create best practices and a harmonized approach to post-campaign analysis that can be templatized and used consistently to evaluate effectiveness of DCOM program activity, inform forecast, plan forward-looking performance, and optimize investment opportunities at scale.
  • Pragmatically identify opportunities to accelerate online sales by leveraging Bacardi portfolio, insights into the shopper path to purchase and DCOM learnings and best practices across other markets.
  • Own and manage – through data analysis and support of IT – the design, development and maintenance of metrics, reports, and dashboards to drive key business decisions.
  • Partner with Director, DCOM Insights and broader team in identifying knowledge gaps and work with cross-functional partners (IT, customers, commercial, distributor teams, vendor partners) on projects to fill those gaps.
  • Manage the process of finding, pitching, and selecting additional data vendors. Build and execute a robust digital shopper insight and trends learning agenda.
  • Create synergies across DCOM and Brick & Mortar insights learning agendas to develop broader 'omnichannel' actions and recommendations.
  • Synthesize business questions from across the business and incorporate them into relevant scoping across insights studies to ensure broader business questions are woven together into a cohesive narrative.
  • Lead custom research initiatives from start to finish, including questionnaire development, data analysis, report creation and presentation/socialization of insights and recommendations.
  • Stay informed of shopper analytics vendors, trends, and best practices to identify opportunities to improve resources and deliverables.
  • Pilot new tools/methods to create competitive advantage for Bacardi
  • Integrate data, trends, and primary research to illuminate consumer opportunities and enable IAP with a focus on strong storytelling to drive action.
  • Be a thought leader in the insight’s community, including maintaining strong relationships with global Brand insights partners
  • Assist in the analysis of market performance, M&E and marketing optimization across brands in the portfolio. 
  • Manage the implementation and analysis of primary and secondary consumer research – striving to get the most out of the data available.
  • Supports the development of new tools and capabilities.

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3-5 years of hands-on customer analytics and/or market research experience. Ideally at least two years in a progressive CPG company; we would consider high potential candidates from research agencies or consulting
  • Intermediate skill level with point-of-sale and panel syndicated databases (IRI, Nielsen, Numerator, etc.)
  • Comfortable leading research through DIY/agile research tools (e.g., survey, guide writing, programming, analysis) and vendor management (e.g., overseeing RFP process, research design, project management, deliverables)
  • Strong critical thinking, analytical and communication skills with the ability to turn findings into actionable, data-driven stories
  • Ability to effectively deal with ambiguity, imperfect data, and changing priorities and timelines; can effectively manage change, shift gears when needed, and decide and act without having the total picture
  • Experience in socializing research findings across different departments
  • Highly skilled in Excel (Advanced) and affinity for other analytic tools. Working knowledge of statistical programming languages (e.g. SPSS, R) or experience with data analysis/visualization software (e.g. Tableau, R Studio) is a big plus
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.