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Careers at Bacardi

Digital Commerce Manager, France

Job Name

Digital Commerce Manager, France







Reporting Line:

Senior Manager Digital Commerce

Job type:

Full time

Lead recruiter:

Maria Gorczynska

About the role

Your Opportunity

This high-profile role offers an exciting career opportunity within the rapidly accelerating Bacardi digital commerce business for France.

This role will be instrumental in driving Bacardi’s digital commerce strategy in the short and long term.

You will have full responsibility across the entire portfolio for key digital commerce platforms in the market, with a specific focus on Amazon. Given the nature of digital commerce, the role will require dynamic thinking and quick action to maximize and monitor both long- and short-term opportunities (Volume, NSV, GP and Trade/Media Investment, as well as Market Share and Sales Growth).

About You 

You will work across different functions of the organization to identify and develop digital commerce opportunities, including the Brand teams, Customer Marketing, Sales, Finance and Supply Chain interactions. 

In this role, you will look to improve customer profitability through mix management, brand strategy deployment, onsite merchandising, and promotional effectiveness – and share your learnings with the global digital commerce organization. 


With our Consumer at the heart, your key focus will be to:
  • Create and implement key customer strategies to attain sales revenue targets and achieve company goals for the online businesses, with Amazon as a key customer
  • Responsibility for negotiating annual terms and JBP planning ensuring a long term sustainable investment and growth model 
  • Full management of the P&L ensuring YoY improvements in revenue and gross profit across all brands.
  • Work cross-functionally to ensure plan delivery against established revenue goals whilst managing trade investment and A&P budgets.
  • Further develop existing customer relationships through fact-based industry and category insights both at higher category level as well as using retailer specific data. 
  • Facilitate the building of strong top-to-top relationships with key customer executives.
  • Identify and close new commercial opportunities: new customers, explore new Route To Market, potential partnerships…
  • Work closely with the Customer & Consumer Marketing to ensure amplification of the plans to drive profitable sales with online retail accounts.
  • Create and own a clear reporting and tracking document across all accounts to communicate performance and challenges effectively to senior management and ensure all objectives are exceeded.
  • Ensure alignment and integration of digital commerce into the customer marketing teams and be able to influence the development of concept briefs and budgeting through to execution.

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3 + years of direct selling, managing, planning & marketing experience with pure play retailers.
  • Experience working with Amazon is a plus but not mandatory. 
  • Ability to determine current and future Digital commerce trends, having an emphasis on planning, forecasting, building Digital commerce and internal specific programs.
  • Demonstrate exceptional financial and commercial acumen and strategic thinking.
  • Extensive experience in P&L management and developing new accounts.
  • Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook.
  • Fluent in French and English a necessity
Personal Qualities
  • Passion for achievement; integrity and drive with a strong desire to make things happen
  • Confident and capable of operating at all levels & good team player 
  • Strong inter-functional leadership skills and an ability to manage and educate upwards the senior management team 
  • High level of intellect with a “roll-up-your-sleeves” mentality 
  • Planning and Organizing 
  • Persuasive with excellent skills in negotiating and influencing
  • Resilience and tenacity in the face of ambiguity and challenge
  • Strong emotional intelligence and maturity
  • A natural relationship builder with the capacity to engage diverse stakeholders.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.