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Careers at Bacardi

Digital Commerce Manager

Job Name

Digital Commerce Manager




Tultitlan, Mexico



Reporting Line:

Finance Director

Job type:

Full time

Lead recruiter:

Jessica Lopez

About the role

Your Opportunity

If you like innovation, digital commerce and want to be a crucial element of this Bacardi’s new chapter with our amazing global brands, this is the right role for you.

You will be responsible for developing and executing the digital commerce strategy for the key national customers with on-line activity and pure players for achieving revenue, profit objectives (P&L management), while building brand awareness, consideration, and desire in the digital ecosystem.

This position is based in Mexico City and will have direct contact with different areas in the market (commercial, marketing, finance, among others) and will have the opportunity to learn and share best practices across the region and globally. 

About You 

We are looking for an amazing and strategic leader who likes to work with multifunctional teams and challenging customers. We want someone recognized as fearless, organized, and proactive.
You should be able to adapt yourself to different platform and brands and lead complex projects that will help Bacardi’s portfolio to growth in E-Commerce.


With our Consumer at the heart, your key focus will be to:
  • Create and implement Digital Commerce strategies to achieve our Key-Accounts’ P&L targets.
  • Contribute to the negotiation of the annual terms and JBP planning ensuring a long-term sustainable investment and growth model for Bacardi brands.
  • Stay tuned with the local Sales team to identify and build portfolio opportunities in alignment and harmony with the price and promotional strategies with the rest of the customers (avoid conflict due to commercial conditions).
  • Work cross-functionally to manage trade investment and A&P budgets with Commercial Teams, Finance, Customer Marketing and Consumer Marketing. 
  • To be the local Digital Commerce expert to help build broad organizational Digital commerce expertise in alignment with the regional and global teams.
  • Further develop existing customer & consumer relationships through fact-based industry and category insights both at higher category level as well as using retailer specific data.
  • Build strong top-to-top relationships with key customers.
  • Align the KPIs and measurement tools for the accurate and assertive follow-up of the ecommerce plans performance.
  • Detect new market opportunities and insights.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Fluency in English (written and verbal).
  • Spanish native speaker.
  • Commercial-strategic thinking.
  • Team leadership with experience developing high performance teams.
  • Brand management.
Personal Qualities
  • Creative and detail oriented.
  • Proactive and organized:  sense of urgency, excellent agenda, and time management.
  • Adaptable and resilient to the changes.
  • Autonomous and collaborative team player.
  • Entrepreneurial mindset: make things happen, risk taker, comfortable out of the comfort zone

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.