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Bacardi

Careers at Bacardi

Digital Commerce Senior Manager, AMEA

Job Name

Digital Commerce Senior Manager, AMEA

Country:

United Arab Emirates

City:

Dubai

Function:

Marketing - Communication - PR

Reporting Line:

Global Digital Commerce Director

Job type:

Full time

Lead recruiter:

Malaika Haynes

About the role

Your Opportunity

To lead a Digital Commerce start-up function within an established business, providing the opportunity to make real change and a create a long-lasting legacy for Digital Commerce across AMEA.

With full results responsibility across the entire portfolio and all Digital Commerce platforms in the region, you will build incredible capability, rapidly accelerating Bacardi Digital Commerce business.
 
Fearlessly craft and implement brilliant Digital Commerce strategies, based on astute consumer insights, that drive value creation and allow our brands to reach greater heights.

About You 

You will inspire innovative Digital Commerce campaigns that push the boundaries, delivering commercial growth whilst nurturing brand equity. 

You can work within ambiguity, identify trends, think big and act quickly, maximizing on long- and short-term opportunities.

You are an inclusive Leader who places consumer insights at the heart of your work and shares your learnings with the Global Digital Commerce organization.

Responsibilities

With our Consumer at the heart, your key focus will be
  • Keeping the consumer at the heart, create and implement key customer strategies to attain sales revenue targets and achieve company goals, to include Delivery Apps, Marketplaces, Online specialists and online retail ‘giants’
  • Negotiate annual terms and IAP planning ensuring a long-term sustainable investment and growth model 
  • Responsible for the P&L ensuring YoY improvements in revenue and gross profit across customers 
  • Accountable for Trade and A&P budgets:  Work cross-functionally to manage trade investment and A&P budgets, reports and follow up with spendings
  • Set up effective ways of working with local markets, accomplishing long term agreements to develop digital commerce partners to ensure the right development of the digital ecosystem
  • Identify, quantify, and develop growth opportunities and communicate findings to the local and global management team 
  • Act as the Digital Commerce expert for the region. Lead, plan and execute the short and long term strategic plan and help build broad organizational Digital Commerce expertise through coaching and training 
  • Further develop existing customer relationships through fact-based industry and category insights both at higher category level as well as using partners specific data 
  • Facilitate the building of strong top-to-top relationships with key customer executives 
  • Ensure alignment and integration of Digital Commerce into the customer marketing teams

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience of direct selling, managing, planning & marketing experience with Digital Commerce partners, including Delivery Apps, Marketplaces and Specialist pure players 
  • FMCG expertise is highly valued
  • Ability to determine current and future Digital Commerce trends, having an emphasis on planning, forecasting, building Digital Commerce and internal specific programs 
  • Demonstrate financial and commercial acumen and strategic thinking 
  • Extensive experience in P&L management and developing new accounts.
  • Strong negotiation skills 
  • Strategic account planning ability through IAP negotiations 
  • Strong analytical skills
  • Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook 
Personal Qualities
  • Authentic inclusive person who acts with purpose, with a humble, approachable, empathetic and open communication style
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity
  • Great communication skills and gravitas with the ability to present credibly to engage local and global stakeholders
  • Passion for achievement; integrity and drive with a strong desire to make things happen with a “roll-up-your-sleeves” mentality
  • Strong inter-functional leadership skills and an ability to manage and educate upwards the senior management team 
  • Persuasive with excellent skills in negotiating and influencing
  • Resilience and tenacity in the face of ambiguity and challenge
  • Strong emotional intelligence and maturity

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.