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Careers at Bacardi

Digital Marketing Executive – Amazon

Job Name

Digital Marketing Executive – Amazon


United Kingdom




Marketing - Communication - PR

Reporting Line:

Head of Performance Marketing, Global

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

Join the fastest growing area of Bacardi by driving forward our Amazon Search efforts in an ever-growing and exciting area of the business. Be the backbone of our Amazon Search strategy, planning and execution, including reporting of results back to the business.

About You 

You will ensure that our organization has the insights and processes to capitalise on consumer trends, ensuring we are winning in real moments that matter. You are an expert in all things Amazon Search, able to hit the ground running to refine our strategy and drive forward efficient performance from both a Direct Revenue & Media standpoint by analyzing drivers & drags of performance at ad-type and placement level. Reporting into the Amazon Advertising Manager, you will ensure that the Amazon search plans and execution are complimentary to display activity, working in unison to successfully create and subsequently convert demand into sales. You are passionate about emerging technologies and broader performance marketing, with a key vision as to how Bacardi will evolve within the Amazon Advertising.


With our Consumer at the heart, your key focus will be to:

Support the Amazon Advertising Manager in the creation and execution of best-in-class campaigns, with ownership of the on-platform Search component, across Europe.

You must be able to take a strategic business approach while managing multiple projects, partner relationships, and agency relationships. You must demonstrate comfort in advising brands, balancing strategy to action, influencing across levels and communicating the programming and information with simplicity, speed and maximum impact.
  • Working closely with agency partner to ensure seamless end-to-end activation of Amazon Search plans, aligned to overarching Amazon channel strategy
  • Working with Amazon side point-of-contact to capitalise upon new opportunities (ad types, new markets, reporting & insight features)
  • Assessing current Amazon Paid Search strategy and suggesting improvements/changes based on insights gained from data analysis
  • Consistently deep-dive into performance to fuel insights, trends and unlock future growth opportunities that will drive engagement with the right consumer base (by brand/by occasion)
  • Aligned to the above, briefing into agency A/B testing of ads, copy & product combinations to drive high volumes of revenue in the most efficient manner
  • Tight budget management to ensure money is invested in the right areas, making the most of the opportunity available
  • Analysing performance to find diminishing point of returns on investment in order to ensure performance is as efficient as possible
  • Establishing minimum spend thresholds to ensure all activity is commercially worthwhile
  • Working closely with brand teams in order to have a full suite of content regularly updated and refreshed according to seasonality & key moments
  • Regular contact with brand and commercial teams to ensure our paid search activity is promoting the most salient products from both standpoints

Skills and Experience

The Skills & Experience needed to create your legacy
  • 2+ years eCommerce Paid Search experience - Amazon experience strongly preferable
  • A bachelor´s degree is required
  • Deeply-analytical mindset
  • Experience in taking reporting insights and turning them into actionable strategic points
  • Proven success in developing key partner relationships
  • Strong presentation & communication skills as well as proficiency in numeracy
  • Informed on technology, trends and partners in the digital space with refined understanding of how to implement relevant change
  • Strong industry knowledge (Internal and External)
  • Fluency in English is mandatory; further languages of Spanish, Italian French and/or German are a plus
Personal Qualities
  • Passion for growth and improvement
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.