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Bacardi

Careers at Bacardi

Digital Marketing Supervisor, Shanghai

Job Name

Digital Marketing Supervisor, Shanghai

Country:

China

City:

Shanghai

Function:

Commercial

Reporting Line:

Digital Marketing Manager

Job type:

Full time

Lead recruiter:

Jennifer Song

About the role

Digital Marketing Supervisor is an important position in our Shanghai office. 

Responsibilities

Digital Communication Planning and Execution 
  • Supporting the digital calendar and key brands communication strategy planning across ecommerce, social media and omni-channel platforms
  • Working with cross-functional teams and agencies to develop digital activities and campaigns (including new product launch) to achieve aligned target of awareness, customer acquisition, member recruitment and extra.
  • Leading digital agency management for daily activities on JD and TMall, including high quality digital asset development, store promotion mechanism, paid media, and membership program. 
  • Coordinating digital campaign on EC and social platforms with internal team and agencies to make sure project launch on time successfully. 
Data Analysis and Insights 
  • Assisting the identification of data dimension needed for business performance and consumer insight across Ecommerce and social channel.
  • Leading digital journey optimization of digital activities touch points such as live-streaming, O2O activation, Tiktok, extra
  • Working with Data agency for data tracking, data review and insights analysis. 

Budget Management 
  • Co-planning digital marketing budget aligned with overall business objectives
  • Coordinating with internal stakeholders and vendors to proceed financial process  
  • Tracking digital marketing spending status and provide weekly & monthly reporting

Skills and Experience

  • Detail oriented and business owner mindset 
  • Excellent communication and interpersonal skills
  • A good eye for creative and design 
  • 2-3 years marketing related working experience, agency background with consumer goods industry is a plus
  • Office software skills (Word, Power Point, Excel)
  • Fluent English and Mandarin both in written and spoken


BE PART OF OUR EXCITING FUTURE. HELP US CELEBRATE MOMENTS THAT MATTER ONE DRINK AT A TIME.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.