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Careers at Bacardi

Director, Customer Marketing (On-Premise)

Job Name

Director, Customer Marketing (On-Premise)


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

Sr. Director, Customer Marketing

Job type:

Full time

Lead recruiter:

Lori Block

About the role

As the leader of the On Premise Channel for Customer Marketing, you will be accountable for stewarding the company’s on-premise vision to action and strategic development plan for growth within the Channel. You will work with Brand Teams, the wider Customer Marketing team, Sales and our strategic distributors to ensure the system is focused on executing the best strategic programs for the right brands, in the right markets, with the right customers in alignment with the company’s On Premise strategy.  You will report to the Sr. Director of Customer Marketing.  This role will be based in Miami, FL.  


• Develop and steward On Premise Vision to Action and Channel Strategy
• Identify On Premise trends and use them to fuel insights and future growth opportunities
• Align the organization behind channel priorities and initiatives
• Translate commercial insights into effective merchandising and promotional standards
• Act as a business partner for our strategic on-premise customer teams
• Drive strategic on premise customer planning in collaboration with sales teams
• Lead the creative development of programs/tools that deliver against brand and commercial objectives
• Oversee creative agencies to deliver unique customer-first ideas and solutions
• Deliver a suite of turnkey sub-channel based brand programs grounded in customer insights
• Managing agency partners in executing programming across the channel
• Lead measurement and evaluation of on-premise initiatives
• Implement technology solutions as appropriate to track execution and performance against KPIs

Skills and Experience

• A strong understanding of the On-premise channel and its business dynamics
• Strong customer focus and ability to collaborate with various stakeholders to drive results
• Experience in roles related to understanding customer and on trade dynamics
• Experience in strategy development and implementation
• Strong management skills gained through hands-on line management experience
• A versatile and collaborative leader who effectively manages the matrix
• Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility
• Knowledge of industry regulations, market trends and competition.
• 7-10 years Brand or Customer Marketing Management experience preferred
• On Trade leadership experience preferred.
• Strong industry connections (Internal and External)

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.