Skip to content


Careers at Bacardi

Director, Customer Solutions - NRS

Job Name

Director, Customer Solutions - NRS


United States of America


Location Flexible



Reporting Line:

VP, General Manager, Control & NRS

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role


The Customer Solutions Director is responsible for developing and communicating brand, customer and category solutions that enable BUSA to deliver disproportionate share growth through thought leadership while aligning to the customer’s value proposition. You (along with Customer Solutions team) must develop a strategic partnership with Chain Customers, BUSA NRS, SGWS, BUSA Customer Marketing and CBU’s that brings our brands to life through high level thought leadership, communication and execution.

  • You will be responsible to deliver key performance targets as determined by the Customer Solutions plan
  • You will be accountable for the delivering value to retailer through category, brand and customer mkt. solutions
  • You will build and maintain effective relationships with strategic customers, internal and external stakeholders as well as distributor partners 
  • You will deliver actionable customer/category insights that drive BUSA performance to key external and internal stakeholders
  • You will drive use of Shopper and Brand marketing assets along with an insights based approach to activate our brands to influence customer/category behavior
  • You will identify opportunities for new business and provide critical input into the development of category 



Provide Customer Value
  • Build organizational muscle around New Customer Value propositions – Insights, Cust Mkt., Long Lead Planning (JBP’s) & E-Comm
  • Deliver Consumer/Category Insights to Customer, SGWS and NRS
  • Co-Own Assortment and Long-Term Brand Strategy in Customers  
  • Interface with Customer Marketing in co-leading Brand Development in customers (including Shopper Insights, multicultural)
  • Support NAM team and Customer Mkt. in the development of custom brand programs to satisfy customer needs and business opportunities
Deliver Category Solutions
  • Deliver new ideas and thinking that drive both BUSA and Retailer $ growth
  • Build and deliver brand, category, customer presentations to support our key business objectives: new items, retail strategy & promotional activity
  • Ensure consistent coordination with the CBU’s to Win With all Customers
Enhance Wiring
  • Lead Customer Joint Business Planning process that aligning Bacardi Portfolio with Customers’ strategies
  • Develop Customer Solutions muscle in broader BUSA Sales organization (CBU’s)
  • Develop strategic WOW with SGWS Cust. Development Lead to maximize impact of BUSA solutions
Develop Talent
  • Work with the Sales Leadership team to build a shared sense of purpose among your teams
  • Align all employees behind the targets and create a passion for winning in the organization
  • Recognize accomplishments and behaviors in a timely manner
  • Ensure all employees have a knowledge of Bacardi history and culture
  • Manage Customer Development Team Budgets (T&E)
  • Ensure that your team has resources needed to deliver desired results 
  • Own the management and development of talent within your team 

Skills and Experience

  • 5-7+ years Category Management, Customer Development, Insights experience in a leading FMCG company at a national level within a beverage industry
  • Bachelor’s Degree in Business or equivalent, Master’s degree preferred
  • Demonstrated capacity to communicate and work effectively across functional groups/departments
  • Experience of developing and mentoring direct reports
  • Ability to apply business experiences across multiple product lines and/or channels 
  • Aptitude to think creatively and strategically and translate strategy into operational tactics.  
  • An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence
  • Proven track record of creating compelling and successful category/brand solutions tailored to customers as well as the ability to effectively communicate plans across matrix

The following experiences are preferred:

  • Experience in the Spirits Industry is a distinct advantage 
  • Experience in additional functions beyond the ones listed above 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.