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Careers at Bacardi

Director, Digital Engagement and Capabilities

Job Name

Director, Digital Engagement and Capabilities


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

VP, Digital Commerce

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

This is an opportunity to help shape, define, lead and execute against the Best10 Digital Transformation and Commerce Growth priority.

Enabling NAM success in creating a Transformational framework leading Future Digital solutions while upskilling the >1000 North American employees in Digital, eCommerce, and eBusiness capabilities.
  • Digital product management, emerging technologies, platforms
  • Leading the #OPEN365 Digital Capability verticals for Bacardi North America
  • Expertise and guidance in data acquisition, tools, loyalty, demand generation
  • Connecting Technology and Marketing
  • Improving effectiveness of digital & commerce

About You 

You are an exceptional cross-functional leader, comfortable navigating through the ‘white space’, influencing and interfacing with various stakeholders at all levels both internal and external; able to passionately identify new growth opportunities, new channels for growth ‘new premise’, challenging the status quo with converging timelines and priorities.


With our Consumer at the heart, your key focus will be to:
  • Fuel and foster new strategic business relationships 
  • Identify new New Routes/Platforms/Areas of growth ~ Loyalty, Subscription, Gaming, Video, Amazon Formats, Streaming, AR/VR 
  • MarTech connecting new technologies to marketing opportunities ~ Mobile, Home-Connected, Life-Connected 
  • Agile Digital Execution leading key pilot opportunities for experimentation and advancement around digital strategy and transformation in collaboration with Global and Regional Marketing leadership 
  • MixLab Connectivity | Direct-To-Consumer platforms 
  • Open 365 NAM leader; set timelines, KPIs for roll out of 6 Open 365 Digital vertical frameworks across Bacardi NAM 
  • Launch each vertical across the organization including learning tools, live expert sessions, Global engagement, KPI setting; Establishing individual learning ‘tracks’ by function (Commercial) 
  • Become SME on each Open 365 Vertical articulating objectives and presenting to both Sr leadership and organization at large 
  • Own E-Consultancy (Online capability platform of Open 365) relationship for NAM to capture relevant KPIs 
  • Manage implementation of business drivers “Bacardi Sprints” and ‘1PD Data Focus’ 

Skills and Experience

The Skills & Experience needed to create your legacy
  • +8 years of Marketing, partnership development with clear understanding of full end2end user journey: search, mobile, media, web, email, social and paid media leading to full conversion. Brick + Click synergies and impact 
  • 5+ years AlcBev experience leading and executing key initiatives end2end with a track record of bringing large ideas to life within the Bacardi ecosystem 
  • 5+ years working in complex, legal intensive, relationship management, IT collaborative, agency leading environments 
  • Extensive experience in contract negotiations with external partners 
  • Experience managing and developing cross-functional relationships both internally and externally: Brand/Portfolio, Performance Marketing, Finance, Legal/Regulatory, Global, Agency, Commercial, CP&A, Distributor 
  • Strong research and analytical skills (metrics driven) with a proven ability to consume and understand data to get to clear results, attribution and optimization 
Personal Qualities
  • Passion, ambition and real hunger to ‘navigate the unknown’ while impacting sales, build relationships and thrive under the pressure of a high profile division 
  • Innovator, self-starter that proactively identifies new opportunities; Strong communicator with skills to engage wide range of internal and external partners/key stakeholders 
  • Problem solving, mitigating legal barriers and legislative roadblocks

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.