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Careers at Bacardi

Director, External Affairs, LAC

Job Name

Director, External Affairs, LAC




Tultitlan, Mexico



Reporting Line:

Global Chief External Affairs Officer

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

The External Affairs Director is responsible for executing the regional External Affairs strategy and principles. This role will partner with Global External Affairs and the LAC leadership team to drive the local implementation of External Affairs policies and initiatives in alignment with Global strategies. Your objective is to provide a voice for Bacardi within key industry, government, and regulatory related discussion and with decision-making bodies.

About You 

You will maintain a strong network of contacts among decision-making bodies, trade associations, social aspect organizations, and other related organizations. You will work toward influencing policy, fiscal, regulatory and legislative developments applicable to markets to support a favorable regulatory framework for Bacardi to achieve its commercial priorities and manage the development of balanced tax and alcohol policies at the market levels. 

Important Note: Please submit an English version of your CV/Resume. 


With our Consumer at the heart, your key focus will be to:
  • Develop and implement LAC External Affairs strategies aligned with the Global External Affairs strategies and Bacardi's 10 year commercial strategy. 
  • Develop and maintain key relationships with a wide range of stakeholders, including governments, public institutions, trade associations, non-governmental organizations, civil society, and others, in order to help shape a balanced and sustainable environment in which to sell and market our products. 
  • Support, where needed, the Global Chief External Affairs Officer with various global external affairs initiatives and trade associations. 
  • Represent the Company on key Trade Associations and Social Aspect Organizations within the LAC region (e.g. Tequila Trade Association)
  • Provide guidance to Company leadership on how to best address and contain potential issues and risks. 
  • Support key responsible drinking initiatives and partnerships in key countries in collaboration with the global Responsibility Lead, Regional leadership team, and industry social aspects organizations.  
  • Manage in-market External Affairs team members and drive alignment, capabilities enhancement and best practice sharing.
  • Serve as a point of contact and provide guidance for crisis situations.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Ideally University Degree in Political Science, Public Policy, Public Affairs, Business or related field 
  • A minimum of 10 years of experience in External Affairs or related role 
  • Proven ability to think ahead, engage proactively and take initiative
  • Excellent, persuasive written and verbal communications skills, including interpersonal and presentation skills with the gravitas to influence a variety of stakeholders including politicians and NGO representatives
  • Ability to manage multiple and often changing priorities, including crisis management. 
  • Effective at building collaborative relationships and partnerships with business managers to support Global and Regional strategies
  • Ability to present ideas and opinions in a compelling and engaging way. Ability to understand complex issues and arrive at pragmatic, commercially focused solutions 
  • Proven ability to think strategically, understand the big picture, but not afraid to get their hands dirty and approach projects in a collaborative manner. 
  • In-depth knowledge of alcohol-related political and social issues, as well as the technical and regulatory landscape in which Bacardi operates preferred 
  • Fluency in English and Spanish
  • Exceptional business acumen is a must. 
  • Ability to travel across the region 20-25% of the time (post Covid restrictions)
Personal Qualities
  • Performance driven with a focus on brilliance in execution 
  • Proven ability to think ahead, engage proactively and take initiative 
  • A natural relationship builder with the capacity to engage diverse stakeholders.
  • Resilience and tenacity in the face of ambiguity and challenge
  • Ability to lead in line with Bacardi’s cultural pillars of Fearless, Founders, Family 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.