• Build strategic long-term relationships with key customers partners to drive financial impact and deliver value and growth from customer and consumer programs.
• Lead the off-trade sales teams (National Accounts and Independents), nationally, by creating a common understanding of the strategy, objectives, timeframes, deliverables and expected level of team performance and celebrating the team’s achievements, both large and small.
• Assess current and future talent needs with clear succession plans based on Bacardi Commercial Way for each key role and guiding Primos in achieving their career goals through open and engaging Let’s Talk discussions based on specific performance feedback.
• Building on our family culture you will collaborate cross-functionally across the organization (e.g., Marketing, CP&A Finance, Commercial Operations, HR, etc.) to ensure aligned strategies and plans that deliver against our business goals.
• With a Founder’s mentality, analyse business trends (e.g., share gaps, category trends, channel performance, pricing dynamics) and available data (e.g., Nielsen) to identify opportunities for revenue growth for Bacardi.
• With a Founder’s mentality and entrepreneurial spirit, you have ownership and accountability of your channel P&L, setting appropriate  budgets based on potential return on investments, finding the most cost-effective methods to achieve maximum performance and profitability.
• Analyse the off-trade performance and forecasting (e.g. NSV, gross margin, ROI, trade spend, profitability) utilizing an expert understanding of profit/loss drivers and value chain economics to drive strategic business discussions and decisions.
• Lead, develop, and delivers the off trade commercial sales plans, address short- and long-term business goals, challenges and opportunities through sales programs that are aligned to Bacardi vision and brands.
• Ensure commercial plans are aligned to Customer strategic goals and priorities that drive sustainable growth for both Bacardi and the customer.
• Partner with Marketing Leadership, Category Development and CP&A to develop programs and ensure excellence in execution.
• Develop standardized KPIs, ROS and ROI in partnership with RGM and Commercial Operations to measure and track off-premise performance.

• Ideally 8-10+ years sales experience in a leading FMCG company preferably within the beverage industry and ideally the spirits industry.
• Proven ability to build a relevant network and hold strong relationships with Key Customers at a Senior Level
• Bachelor’s degree in business or equivalent, master’s degree preferred
• You must have high level of financial acumen and P&L and budget management experience.
• You demonstrated capacity to communicate, influence and work effectively across functional groups/departments.
• A proven record of developing a diverse team to deliver high performance.     
• Proven track record of Defining Strategy and translating into commercial programs and driving excellence in execution for multiple product lines and/or channels
• You have the aptitude to think creatively, challenge the status quo and drive continuous improvement.
• An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
• Extensive experience/expertise in launching marketing initiatives within a commercial/customer environment.
• You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and  verbal communication skills while also being relaxed giving presentations in front of groups of people including executives, customer partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.

• Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
• You are a motivator and continuously challenge yourself and your teams to achieve the best results possible.
• Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
• An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.