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Careers at Bacardi

Director, Strategic Pricing & Promotion Optimisation

Job Name

Director, Strategic Pricing & Promotion Optimisation


Netherlands, United Kingdom


London - Shoreditch, Rotterdam



Reporting Line:

VP, Revenue Management

Job type:

Full time

Lead recruiter:

Diane Alexis Mueller

About the role

Your Opportunity

As Director, Strategic Pricing and Promotion Optimisation, you will be responsible for two of the five RGM Pillars. You will lead a cross-functional global/regional/local team to build & embed organisation capability to ensure our recommended (strategic and tactical) price-to-consumer positioning fully leverages the consumer value we create and secondly, how we drive the productivity of our promotional dollars to deliver our business goals, in dynamic environments.

We will leverage this role to recruit a talented commercial professional to design and develop the next phase of the Bacardi RGM Agenda with potential to move into more senior roles.

This is a high-profile role with material business impact. You will work seamlessly within the matrix to enhance functional capability and ensure it is a fit for purpose program with ownership & accountability across the org.

About You 

You will have a proven understanding of defining price to consumer positioning across all four brand life cycles, implemented world class trade promotion management & optimisation (TPM & TPO) programs and have successfully led & embedded commercial change programs across both developed & emerging markets.


With our Consumer at the heart, your key focus will be to:
  • You will be seen as the ‘go-to’ person across the business for all areas related to Price to Consumer and Promotion Optimisation. Your thought leadership in this area will be unparalleled inside Bacardi.
  • You will lead the design, development and continual upgrading of the Strategic Pricing & Promo Optimisation frameworks, playbooks, tools, end to end processes and capability programs with the assigned matrix such that the overall program is widely recognised by the business as pragmatic, user-friendly and world class.
  • You will lead the embedding of the functional capability across both RGM pillars by recommending how we integrate into core corporate planning/review processes, the KPI’s in Global Performance Management Scorecards and leverage the capability programs to ensure we have the right capability (structure, skills, knowledge) in the right markets to properly apply the playbooks and tools in market. Highlight any resource/structural challenges to successful pillar implementation. 
  • You will systematically measure and evaluate the effectiveness of each Pillar and make the appropriate amendments to the capability or execution as relevant. This will require accelerating insight to impact for both. 
  • You will support brand and commercial teams develop compelling customer propositions to secure customer support for our proposals (pricing and/or promo)   
  • Build a sense of community across the Global, Regional and Market RGM, Finance, Tech, Brand and Commercial teams. 
  • Strategic Pricing specifics
    • Partner with Global Tech to ensure the PtC Dashboard fully leverages rich data, innovative analytics, the GDF and is user-friendly to help the markets deliver actionable insights, easily & quickly.
    • Leverage the playbook approach to co-lead with the Global Brand Team the development of the Global Rec Price to Consumer positioning for each brand (incl innovation) to ensure it is relevant across all key markets.
    • Leverage the PtC Dashboard to track performance vs Rec Strategy across the key markets by brand on a quarterly basis in a consistent fashion, highlight opportunities and support the regional RGM teams to develop plans to improve execution or take corrective action. 
    • Partner with Global Tech to link the new Price Elasticity Model with the Global Data Foundation (GDF) to scale the roll out across the market teams to ensure we have the optimum recommended tactical pricing strategy e.g., EDLP, Hi-Lo, Shallow shelf pricing by product by market.
    • You will support the brand, consumer insights and commercial teams identify future pack, price, architecture opportunities in line with our portfolio strategy and rooted in consumer / shopper insights. 
  • Promotion Optimisation specifics
    • In depth understanding and application of advanced Trade Promotion Management and Optimisation Programs.
    • Partner with Global Tech to leverage advanced analytics to identify the most efficient and profitable promotional strategies and tactics. This will involve a combination of external partners for ad-hoc, short term analysis whilst we develop internal capability, mid-term.
    • Our promo planning and evaluation incorporates robust baselines by product by customer (where data is available), an understanding of the decomposition of performance at activity level and identification of the optimum mix of promo elements. 
    • Build a bank of growth driver and return on investment driver understanding and constantly seek to support markets improve return of promotional investment.
    • Partner with Director, Price to Trade & Terms how we further optimise Trade & Consumer Promo investment.

Skills and Experience

The Skills & Experience needed to create your legacy

Whilst you will report to the VP Revenue Growth, your success in this role will depend on the strength of relationship & credibility you build with key global, regional and market stakeholders. This requires the following skills & experience:
  • Strong leadership skills with proven ability to collaborate, challenge, influence and inspire others in a matrix structure.
  • Previous experience successfully developing price to consumer strategy, promotional optimisation and commercial strategy & capability programs across multiple markets and regions, both developed and emerging.
  • Demonstrable change management experience by addressing the key success criteria to embedding commercial/brand ways of working across multiple markets and deliver material tangible business impact. 
  • Specific understanding of the consumer goods market in the USA is desirable (+50% of Bacardi business)
  • Proven expertise in category & shopper strategy, customer management of national retailers and commercial capability development will be important for helping to design and develop the next phase of the Bacardi RGM Agenda  
  • An international mindset obtained by living in different markets, speaking another language and with functional responsibility across multiple markets.   
Personal Qualities
  • Belonging: You have a capacity to create a culture of ‘Belonging,’ where people feel appreciated for who they are, what they do, and who they can become. You value equality, diversity and inclusion, ensuring fairness and opportunity for all.
  • Self-Awareness: You have elevated levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. You actively seek feedback how you can improve.
  • People Agility: You engage and listen to the perspectives of others, respecting their needs, responses, and opinions. You make sure you understand others and are prepared to adapt. You communicate purposefully with clarity, integrity and empathy. You develop effective partnerships and relationships internally and externally.
  • Results Agility: You demonstrate consistent, timely, high-quality delivery of results by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You think critically to deal with complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creative solutions.
  • Change Agility: You have a deep natural curiosity, desire to experiment and can deal effectively with change. You have a growth and learning mindset: ready to assess, stumble, learn and apply from experience.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.