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Careers at Bacardi

E-CRM Manager, China

Job Name

E-CRM Manager, China







Reporting Line:

Senior Manager, Digital & ECommerce

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Your Opportunity

As a member of Bacardi China's fastest growing business team, you will have the most comprehensive understanding of the entire Bacardi China customers. At the same time, your will  establishing good cooperative relationships with different existing and new business partners, such as Tmall, JD, WeChat Mall, and, Meituan, Xiaohongshu, etc.
The individual in this role, ECRM manager will be expected to establish and achieve aggressive and realistic revenue targets for Bacardi China’s digital Commerce.

About You 

ECRM Manager be a collaborative, inclusive, and team-driven role that has entrepreneurial drive. She is proficient in using user value system model and AARRR model, sensitive to customer life cycle value. Good at user precision activity and conversion, good at data precipitation and analysis, dare to continuously explore and try new growth opportunities and methods to achieve customer growth and sales target.


With our Consumer at the heart, your key focus will be to:
  • Deep dive into member demographic, purchasing, EC platform behavior and social behavior to carry out long-term and short-term strategy for member operations
  • Set up ECRM member segmentation system and execution plan with various channel and touchpoints for customer acquisition and retention. Conduct A/B testing to ensure the result improving constantly. 
  • Build up Loyalty member program, including membership grade system, CRM campaign, and keep optimize it with activities, benefits and offering.
  • Keep track down, evaluation and summary all ECRM related activities, including but not limited to optimize member profile, CRLV and revenue achieved.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s degree holder or equivalent 
  • Minimum 7 years' working experience in CRM or customer operation role, familiar with business analysis, EC and IT project management is a plus
  • Work experience within retail, luxury, FMCG, cosmetics and internet is preferred
  • Familiar with statistical reports, consumer behavior and sales data analysis. Passionate about data.
  • Good command of both written and spoken English and Chinese
Personal Qualities
  • Sales driven oriented, entrepreneur spirit and curious
  • Technologically savvy – committed to embracing and employing new technologies
  • Vision, energy, creativity and entrepreneurial spirit
  • Strong communication and interpersonal skills, a good team player 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.