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Careers at Bacardi

E-Commerce Manager Benelux

Job Name

E-Commerce Manager Benelux







Job type:

Full time

Lead recruiter:

Janine Meinema

About the role

In this role you will work in accordance with the company strategy, by developing  the most effiencient and effective resource and process to implement e-commerce in the organization. This in order to achieve the sales/marketing/ profit target, and ensure the company can achieve the whole performance objective. 

Key accountabilities and responsibilities

  • Direct & Manage the Benelux E-commerce channel’s sales, productivity, profitability through analysis (e.a. conversion, share and ROI) , ideation, and management.
  • Devise and manage customer marketing campaigns to maximize sales from our existing and potential shoppers  in collaboration with our Marketing, CPA & IPD departements
  • Develop E-commerce marketing calendar with an understanding of the company’s overall digital and marketing calendars and product strategy.
  • Leverage merchandising and content expertise to help develop a best-in-class online/digital experience that maximizes our conversion opportunities and encourages loyalty and frequency.
  • Concept and collaborate with the commercial team to develop promotional programs to increase sales, retain existing customers, in basket size and encou rage more and better return visits.
  • Manage, lead and develop E-commerce discipline internally & externally to achieve our goals.
  • The E-Commerce Manager will leverage their position to gain a full understanding of the customer’s needs, anticipate changes in the business environment and establish Bacardi Martini brands as a leader in the eyes of the (e)retail customer and end (e)retail shopper. 
  • Given the nature of this sector the role will require dynamic thinking and quick action to maximise both long and short-term opportunities. He/she will work on partnerships and tailor made projects.This role will also look to improve customer profitability through brand strategy deployment, onsite merchandising and promotional effectiveness. 
  • The E-Commerce Manager will act as a solutions manager, analysing and proactively responding to industry, consumer, and competitive trends to capitalise on growth opportunities and increase sales and market share to win externally ( channel opportunities like on demand delivery and marketplaces).
  • The candidate needs to be pragmatic and hands on, to quickly convert theory & opportunities into action.

Measures of success

Employee Engagement: 
  •  Drive E-Commerce agenda and create engagement throughout the company by being a ambassador of E- commerce
  •  Building and rolling out best in class e-commerce capabilities at country level
  •  Being entrepreneurial and lead test & learn culture

  •  Achieve E-Commerce country P&L targets vs.budget

Critical experiences for success

To be successful in this role you will have/be: 
  • At least 6 years commercial and/or Marketing experience in Benelux at managerial level
  • Good knowledge of Belgian and Dutch grocery players
  • Premium brand, fashion or spirits industry experience & knowledge is preferable
  • Experience in demand-ware or other enterprise-class E-commerce store platforms
  • Wider digital knowledge – other channels
  • Can demonstrate good use of reports/analysis to plan actions and improvements
  • Good communication and excellent team player
  • Time management, organization and prioritization of tasks
  • Motivated self-starter with ability to meet deadlines
  • Proficient in English

Please review the Commercial Excellence Model for specific information on the functional experiences required for this role. 

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.  We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example and Develop and Inspire Talent

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.