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Careers at Bacardi

Event Manager NL (Gouda)

Job Name

Experiential Manager NL (Gouda)






Marketing - Communication - PR

Job type:

Full time

About the role

You are responsible for the whole organization, planning, coordination and execution of all the experiential activations and this for all brands of Bacardi-Martini in the local market (brand building and brand selling).

You have a winning mentality. You are a go-getter who wants to go the extra mile, who is passionate about our brands and wants to be leader in the experiential category in the business. 

You are open for consumer trends, linked with the organizational needs and energized to work hard during intensive peaks. You keep up good relations within the local experiential scene and you’re informed
about latest sector trends and happenings.

Key accountabilities and responsibilities

Set-up and execution of the experiential plan based on marketing (culture and occasion) and
commercial objectives (sales and visibility) aligned with the brand’s needs & objectives. The Experiential manager is responsible for the roll-out of the plan in the local market and takes ownership of the day-to-day follow-up. Within the organization the EXP manager has an expert role for all brand selling and brand building activities in his/her market. The EXP manager can identify himself/herself with the brands, promote them and act accordingly during all the external Bacardi occasions.

Focus area overview linked to the field of activity (A= Brand Building activities, B=Trial & Sampling occasions, C= Sales oriented):
  • ABC) Act as a local key-account. Create and maintain commercial partnerships with big venues, event organizations and build strong sustainable long-term relationships.
  • (ABC) Analyze & select sponsorship requests & increase the scope of our brands within festivals & events by among others, commercial negotiations.
  • (ABC) Create & integrate (local) experiential plans: align internally with Brand directors, CPAmanagers, Advocacy managers and On-trade sales managers for planning of activity. Produce and execute channel-plans, activation ideas by involving trends, field-learnings, experience and agency-inputs. Be the execution expert in the internal planning process.
  • (ABC) Secure operational excellence during all brand activations; both in the planning process as in the result.
  • (ABC) Monitor agency performance and be SPOC 1 for all operational and budget communication and actions.
  • (ABC) Keep a strong connection with the field: be present and active on the field and visible in the office. The job of an experiential lead is to bring the experience from the field to the meeting room.
  • (ABC) Prioritize budget management: control the local experiential budget and make accurate planning.
  • (ABC) Infrastructure and POSM planning: what do we need in terms of materials, POS & stock to be active in all fields.
  • (A/B) Analyze brand positioning and trends in the market.
  • (C) Increase revenue by create a commercial policy: how can we recruit local sales events?
How can we define:
▪ Route to Market: wholesaler?
▪ Pricing: which conditions do we give? How can we be competitive?
▪ Roles & Responsibilities: how we work together with on-trade etc.

Measures of success

Drive results & excellence in execution:
  • Better execution of day-to-day activities
  • Uplift presence in the experiential scene
  • Structure the experiential activity in the local market and find economies in
  • infrastructure, planning and agency work
  • Monitor agency performance, POSM and infrastructure
Create a commercial policy which generates incremental value for the company.

Act with a winning, passionate & team mentality
  • Build a strong relation with other departments: consumer marketing, customer
  • marketing, advocacy and sales
  • Maintain strong connections within the experiential scene, being up-to date with
  • trends & events
  • Connect with our consumers and create unique consumer experiences.

For this role, you will receive the following: A competitive salary, company car, annual bonus in line with our Annual Incentive Plan and competitive local market benefits. 

Critical experiences for success

To be successful in this role you will have the following education and work experience:
  • Min. Bachelor level, preferably in an economical or marketing-oriented education;
  • Min. 5 years of work experience and ideally 2 years in the experiential scene. Ideally
  • possessing an active network within local market events scene;
  • Commercial feeling and a born negotiator;
  • Hands-on, energetic, flexible and creative;
  • No problem with working after office hours or during weekends;
  • Being able to handle changing work pressure, with a high peak in the months May until
  • September;
  • Having a good marketing insight and being organizational strong;
  • You can work independently, and you are pro-active and a team player;
  • Excellent communication and presentation skills;
  • Language Skills: Local market mother tongue + English

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.