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Careers at Bacardi

FP&A Manager, UK & Ireland

Job Name

FP&A Manager, UK & Ireland


United Kingdom




Finance - Administration

Job type:

Full time

Lead recruiter:

Kelly Scarfe

About the role

The Manager for FP&A and Marketing Decision Support is responsible for enabling the Cluster to clearly understand current and likely future financial performance, providing strategic financial support to the Cluster leadership team driving a culture of performance across the business and then leading management through the appropriate business decisions. The individual needs to be a well-rounded Finance leader with both a deep understanding of the business strategy, landscape, plans, and current status and be an expert in financial planning systems and tools. A critical part of their responsibilities will be to drive a Measurement & Evaluation (M&E) culture through the Cluster and support the Brand teams through the optimization of brand investments that will result in superior brand performance. The manager is responsible for analyses of Cluster performance versus plan, prior year, forecast and high performance targets and then suggestions on how to drive improved results.
  • You will need to be able to influence senior Cluster and Regional management to make the right decisions to enable the business unit to achieve its short and long term goals
  • You will have an in depth knowledge and understanding of Brand strategies and how they apply to the geographic area in which you operate and take a leading role in building an M&E mindet into the business, setting up processes to ensure a rigouous approach to how spend is allocated and reallocated to optimize investment
  • You will provide ongoing support and evaluation of actual performance against targets, understanding opportunities and potential risks, to accelerate or offset them in order to maximize performance
  • You will co-ordinate the financial planning and budgeting process with the relevant people in the Cluster, ensuring that they are trained and aware of what is available
  • As an expert on the financial planning processes, you will lead continual simplification and improvement efforts with your multi-functional colleagues
  • Your financial analysis should challenge the status quo and deliver new insights on how to deliver the business units goals

Key accountabilities and responsibilities

Drive results & excellence in execution 

  • Business performance
  • Understand and manage the full Profit and Loss (P+L) to Earnings from Operations (EFO) level working closely with the commercial finance team, provide ad-hoc decision support on impacts, risks and opportunities on price and promotion activations
  • Financialise S&OP outcomes to provide full P&L perspective YTD/YTG on a monthly basis
  • Perform and communicate regular Gap analysis versus targets and bring ideas to the team how to mitigate risks. Financialise action plans based on identified risks and opportunities in order to ensure strong  financial performance
  • Support the Brand teams to evaluate Marketing spend and provide insight to ensure investment is allocated effectively and efficently
  • Analyze key P&L components for assigned brands (Volume, Pricing, COGS, Market Analysis), and communicate findings to Brand and cluster leadership team
  • You will enable tight cost control by laying out budget spend vs budgets and by driving savings opportunities with management.
  • Manage financials for innovation and potential new distribution agreements

Brand Strategies 
Provide expertise to the Brand Teams on all financial aspects of the brand and category strategies and plans 
Provide stewardship of the Financial Brand strategy as executed within your geography
Ensure financial guardrails for the brand are established and adhered to in line with Category / Brand strategy
Working with Global Operations and Procurement Finance teams to analyse and optimise the Cost of Goods Sold (COGS) strategy and pricing to improve performance
Provide input to the Procurement and Brand Teams to ensure optimisation of Advertising & Promotion (A&P) spend and COGS 
Align performance and return of Commercial spend metrics versus Brand plans, as defined by or aligned with the Global Marketing Finance teams, and provide Return on Investment (RoI) and post audits for Brand initiative and activities

Measures of success

Performance: Net Sales absolute & growth vs target. A&P and Structure Cost effectiveness and efficency. Forecast Accuracy

Value share: Deliver Category growth target value share growth within geography

Employee Engagement - Drive sustained improvement in engagement and enablement, as measured through the Employee Engagement Survey (EES)
Talent: Deliver against talent management activities as measured via the Talent Scorecard (or other vehicle if not captured at this level).

Critical experiences for success

To be successful in this role you will have/be: 
  • Strong track record of performance and delivery within Finance in a FMCG enviroment or Beverages Industry
  • Highly organized, motivated, detail oriented, a sense of urgency, and an ability to prioritize tasks 
  • Comfortable in balancing risks and uncertainties.
  • Sound Financial business partnering mindset with marketing and commercial team 
  • Excellent communication and influencing skills; work globally across the organization with key stakeholders including senior management. 
  • Strong analytical skills, able to take complex ideas and summarise into consice insights and recommendations
  • Experience presenting analyses to leadership and working as a business partner across all departments 
  • Self-starter that thrives in a dynamic environment with frequently changing priorities 
  • Able to quickly gain expertise on financial systems and processes and then drive improvements.
  • Extensive experience conducting quantitative and qualitative financial analysis.
  • Able to link financial analysis with business strategy and then make compelling business recommendations
  • Exceptional financial modeling and scenario analysis skills 
  • Strong sense of accountability and ownership, proactive problem solving skills 
  • Solid experience of managing a P&L, forecasting, RoI calculations, Risk management, A&P management, balance sheet analaysis, price structures and financial reporting
  • Advanced expertise in MS Office including Excel (Pivots, Vlookup, Conditional Functions, etc.) and data collection and analytics
  • Proficiency in English language
The following experiences are preferred:
  • Experience in the FMCG, Spirits and/or Beverage industry is a distinct advantage 
  • Accounting, Financial planning and analysis, Business Partnering
  • Bachelor's or higher degree in Accounting, Finance, Economics or related field

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.