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Careers at Bacardi

Field Sales Manager - Scotland, NI & NE

Job Name

Field Sales Manager - Scotland, NI & NE


United Kingdom





Reporting Line:

Head of Field Sales, UK

Job type:

Full time

Lead recruiter:

Renu Jaison

About the role

Your Opportunity

Achieve results through leadership and coaching of the regional sales team who manage the day to day relationships with customers within the region.

Accountable for the regions customer(s) £GP delivery. Ultimate accountability for team negotiating the commercial terms and driving the performance of brands across the regional customer base:
  • Deliver results through your team.
  • Lead and coach the regional team who in turn develop and nurture customer relationships across the region and territories.
  • Activation of BML brands within the customers using Bacardi Commercial Way (AVQPAP & “Picture of Success”).
  • Provision of clear up to date inputs to key business processes e.g. Quarterly and annual brand activation plans, new business and renewal contract forecasting, annual Bottom Up Plan creation through regional strategy plans


With our Consumer at the heart, your key focus will be to:
  • Leadership and coaching of a regional sales team (7 Direct Reports)
  • Delivery of budgeted £GP targets with the defined sales region
  • Delivery of Picture of Success (outlet execution) objectives
  • Deliver BML brand value and volume independent free trade market shares target within the region
  • Deliver brand distribution objectives across BML portfolio within sales region
  • Leadership and development of the regional business plan including 
  • Ultimate responsibility for “Winning In Key City” strategy and success in Edinburgh and Glasgow
  • Responsibility of owing the Winning in Whisky Scotland plan
  • Ensure marketing activities are synchronized and properly activated by teams & customers 
  • Ensure accuracy and maintenance of key business processes
  • Executing Bacardi Sales Way targets (distribution, visibility…) with customer, aligned with Business KPIs.
  • Ensure creation and maintenance of Joint Business Plans with key customers in order to ensure that key targets are achieved at customers (volumes, values targets)
  • Ensure New Product Development targets are delivered on time and quality execution standards
  • Share and steal best practices across channels and customers 
  • Ensure that all sales processes and tools are followed and compliant to standard
  • Development and maintenance of a live people plan including talent management, succession planning and performance improvement where necessary
  • Embed Belongings in every aspect of the role

Skills and Experience

The Skills & Experience needed to create your legacy

Work Experience and Functional Competencies required:
  • Minimum of 1 years commercial experience in sales team leadership, national account management and/or marketing
  • Track record of customer development and cross functional working
  • Imperative that candidate must have significant key account management experience as a minimum
Leadership Competencies required:
  • Customer focus
  • Drive for results
  • Timely decision making
  • Problem solving
  • Conflict Management
  • Interpersonal savvy
Functional Excellence
  • Planning and Organising
  • Negotiation
  • Communications skills
  • Highly Commercial
  • Strategic thinker
Educational Requirements
  • Degree level
  • Fluent in English

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.