Skip to content


Careers at Bacardi

Finance Manager GTR IMEA

Job Name

Finance Manager GTR IMEA






Finance - Administration

Reporting Line:

Senior Manager Finance - GTR

Job type:

Full time

Lead recruiter:

Amy Geng

About the role


A truly unique role offering the opportunity to influence GTR IMEA performance with the chance to help dynamically manage fast-growth P&L & gain front-line commercial finance experience.

On the one hand, you will be involved in regional strategic planning discussions, resource allocation modelling, regional P&L reporting and management, and submission of budget estimates. On the other, you will be getting into the details on IMEA’s sales performance, working with the commercial teams to identify opportunities & drive delivery, managing costs & tracking KPIs in the P&L.


You must be Fearless to challenge & influence decision making across GTR, mixing the detail & bigger picture to identify opportunities for growth in line with strategy & to manage P&Ls.
You must demonstrate a Founder’s mentality, balancing brand & commercial priorities to help us achieve the best results with our customers, to help GTR beat our dynamic plan.
As a member of the GTR Family you will be pushed out of your comfort zone working & contributing across the matrix as part of a global team



Manage month-end, quarter-end and year-end reporting processes, with the following specific responsibilities:
  • Working closely with the IMEA’s commercial team to prepare monthly P&L landing estimates, built through having a strong understanding of business trends, key drivers and emerging opportunities
  • Helping build detailed monthly regional performance reports including market wise, brand wise and customer wise Net Sales Value, Gross Margin %, Direct Brand Contribution forecasts, actuals and root causing variances to planned numbers 
  • Compiling full year projected regional and market wise P&Ls based on S&OP volume forecasts received from Demand planning team 
  • Supporting preparation, upload and submission of the regional Budgets and in year forecasts, by building the necessary templates, 
  • Working seamlessly with the global GTR Finance team and carrying out any other ad-hoc projects as required

Act as business partner to Regional Director, Sales Managers and Customer Marketing Manager with the following specific responsibilities:
  • Preparing customer profitability models for new customer acquisition, negotiating better trade terms or opening of a new market location
  • Supporting the Commercial team in identifying opportunities to take price increase and drive margin in annual customer negotiations
  • Preparing annual commercial plans for review and approval by Regional Director and Sr Finance Manager 
  • Leading the quarterly customer credit reviews and evaluations
  • Work with teams to ensure all pricing and promotion implemented within guidelines or exceptions are approved with Revenue Growth Management team.
  • Ensuring integrity of price list in the system by reviewing the completeness and correctness
  • Reviewing monthly A&P Budget Planner vs. Annual A&P budget and challenge regional CMM lead and customer planners on optimizing ROI on incremental A&P spends 
  • Reporting monthly actual region, A&P spends and highlighting variances and discrepancies and ensuring robust accounting principles are applied
  • Conduct M&E and ROI analysis to assess effectiveness of marketing spend and to help allocate resource appropriately


To support financial and operational planning, budgeting, forecasting and analytics for structure costs

Skills and Experience

  • 8+ years of relevant experience in financial/ strategic analysis gleaned from experience in a consumer goods/ retail environment or professional services
  • Strong communication, influencing & collaboration skills required in order to achieve results across the organisation
  • Comfortable organizing & prioritizing multiple deliverables & resource constraints to optimize results
  • High comfort modelling & understanding large & complex data sets into useful information & insights
  • Education: Accounting qualification preferred (ACCA, ACA, CIMA, CA or equivalent). Degree level with strong results

  • A positive, can-do, attitude to problem solving in supporting the team as we continue our journey towards the Best10
  • A team player, comfortable working across cultures, with a global mindset (occasional travel will be part of the role!)
  • A passion for understanding the international consumer and how we can appeal to them as they travel
  • An ability to see the bigger picture as well as the detail, to help GTR set our longer-term targets and to act as a navigator as we head towards them
  • Ability to understand & influence decision making, especially commercial decisions
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.