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Careers at Bacardi

Freelance PR Manager, London (6-12 month contract)

Job Name

Freelance PR Manager, London


United Kingdom




Marketing - Communication - PR

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

The Freelance Brand PR Manager will champion, promote and deliver best in class PR and Publicity strategy, plans and execution that embed our brands into the cultural conversation and into the hearts and minds of consumers as well as the bartending/advocacy community. We are looking for someone with experience with and understanding of the North American / US media landscape, as well as European media.

They will report in to the Brand PR Director across a portfolio of world-class brands, but with an immediate focus on DEWAR’S whisky, INCUBATION brands such as St Germain, Satna Teresa and our single malts portfolio and internal comms projects, leading and activating world-class brand-building campaigns and supporting our epic cultural platforms across the Global.

This role is for a do’er, not a delegator.  Someone who gets things done, executes with excellence, can lead and manage multiple projects at one time and who has a good sense of humour.  This person knows how to advise and execute across traditional media publicity, events, digital and video communications; social and influencer activations and partnerships so we use the most modern PR methods.

You will lead agency relationships and work in a matrix organisation, so experience managing multiple stakeholders will put you in good stead to ensure alignment and understanding. You are passionate about culture and delivering great work that is creative while delivering on the business objectives.  Ideally, you also have solid experience in managing trade PR/advocacy for other spirit / alcohol brands. 

He or she will take full advantage of the rich heritage of the brands including promoting our Brand Homes, archives and Global Brand Ambassadors and will use your gravitas and personal influence to ensure work keeps moving, decisions are made and activity is performed and reported on with excellence.

Key accountabilities and responsibilities

  • Partner with Brand PR Director to activate the annual PR strategy and calendar as well as goal setting and measurement
  • Work closely with intra-agency teams to activate innovative PR, Social and Influencer campaigns and events
  • Create captivating brand narratives and series of soundbites to ensure stories are compelling for the target audience
  • Work with global brand teams and corporate CSR team to activate CSR strategy, partnership(s) and activations where relevant
  • Manage and inspire PR agencies to deliver with excellence
  • Liaise with local and regional teams on brand activations around the world
  • In addition to “flagship” PR moments, work with agencies to ensure a steady stream of media coverage year round; reinvigorate press and buzz around noteworthy brand homes, archives and unique brand histories
  • Manage red carpet/event and on-site press plus editorial video content at marquis events to ensure activity is amplified as broad as it can be

Measures of success

  • Performance: Deliver against brand objectives and PR/Social measurement 
  • Financial: Develop and manage budget effectively
  • Reputation: Grow brand awareness particularly with target consumers and advocacy audience and ensure protection of company and brand images

Critical experiences for success

  • Confident self-starter with solid PR and/or journalism and publicity experience. You must be able to work autonomously, leading projects and reporting back into team on progress, issues and successes
  • Experience operating within the US media market evidenced by planning and executing successful PR campaigns, as well as experience with European media and PR planning and execution
  • University degree; Liberal arts, Humanities, Public Relations or Journalism degrees preferred
  • Experience in “life style” fields including music, gaming, beauty,  working on brands such as Nike, adidas, Red Bull, benefit cosmetics, ASOS is preferred. Experience working on whisky / spirits / alcohol sector is desirable.
  • Excellent presentation and communication skills: the ability to accurately identify key issues, communicate them in an inspiring manner with clarity and influence behaviour
  • Proven expertise executing brilliantly to build brand awareness and allure.  You see the big picture but are not afraid to get hands dirty and approach projects in a collaborative manner
  • Experience identifying, negotiating and activating social influencers and media-worthy talent to drive noise and editorial
  • European/Global perspective is a must, European/Global experience and working in a matrix organization an asset. Demonstrate ability to engage and influence people at all levels, across disciplines will help ensure success.
  • Agency experience working on a global account and/or tenure at a global, brand led company is ideal.  Previous experience in the spirits industry is a plus, but not necessary
  • Personal traits including gravitas, strongly articulate, tenacity, creativity, curiousity, and the ability to connect the dots and get things done.
  • Ability to travel 25% of the time

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.