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Careers at Bacardi

Europe Finance Analyst - Global Travel Retail

Job Name

GTR Europe Finance Analyst (London)


United Kingdom




Finance - Administration

Job type:

Full time

Lead recruiter:

Heidi Michael

About the role

The Finance Analyst provides analytical support and financial reporting on our Global Travel Retail (GTR) teams in Europe. This individual is expected to provide financial analysis that will assist in understanding key performance drivers.  They must ensure accuracy of pertinent financial information and provide timely, accurate and relevant analysis regarding business performance. You will also support the annual planning processes (budgets and in year updates).

This role will business partner with the GTR Europe commercial and marketing teams in order to drive business growth and help ensure informed and timely decisions, which are critical in the dynamic GTR working environment. It requires someone with solid financial and analytical capabilities, but just as importantly, someone who is a pro-active worker, with strong communication and collaboration skills. It would suit someone who is interested in working closely with commercial and marketing colleagues to unpick what’s driving performance and to help us drive the business forwards.

The candidate must possess strong communication and collaboration skills, capable of working effectively with colleagues across the Europe region from multiple functions. Advanced MS Excel and system tools skills required.

Key accountabilities and responsibilities


To manage the month-end, quarter-end and year-end reporting process, with the following specific responsibilities:
  • Work closely with the Europe commercial team to prepare monthly P&L landing estimates, built through having a strong understanding of performance trends, drivers and variance
  • Manage the monthly 24 month rolling forecast model and process – coordinate with various functions (commercial, operations, HR) to compile forecast P&L
  • Identify and communicate key performance challenges and opportunities to Regional Finance Manager 
  • Prepare and distribute monthly performance management reports and customer P&Ls
  • Analyse the actual results on a monthly basis, highlighting and obtaining explanations unusual entries and for variances from agreed plans
  • Support preparation and submission of the regional Budget and in year forecasts, by building the necessary templates, providing guidance and challenge to the commercial team and checking submissions
  • Create final detailed market reports at the end of each forecasting cycle for distribution to the team
  • Communicate key issues and observations to Regional Finance Manager in a timely basis
  • Work seamlessly with the global GTR Finance team, ensuring alignment on approach and full transparency
  • Continuous identification of opportunities to improve processes

To act as a business partner to Regional Director, Sales Managers and Trade Marketing Manager with the following specific responsibilities:
  • Prepare customer profitability analytics
  • Act as a first point of contact to the Europe commercial team for all financial queries. Queries will include data accuracy and performance tracking, as well as analysis to help drive future performance
  • Support the Commercial team in identifying opportunities to take price and drive margin in annual customer negotiations
  • Conduct promotion (price and A&P) decision support through pre and post evaluation of promotional activity using ROI tools to drive spend effectiveness
  • Work with teams to ensure all pricing and promotion implemented within guidelines or exceptions are approved
  • Ensuring integrity of price list in the system by reviewing the completeness and correctness
  • Continuously identify opportunities to improve decision support effectiveness
  • Ensure the rebate accrual are closely monitored, recorded, documented and reconcile on a monthly basis 

  • Prepare and distribute monthly A&P spending reports to Area Managers 
  • Monitor on a monthly basis actual region A&P spend versus Budget, highlighting variances and discrepancies to GTR Finance Director and ensuring robust accounting principles are applied
  • Complete tracking and performance analysis versus targets of key Brand Market Combinations (BMC), highlighting variances and discrepancies to Regional Finance Manager on major variances
  • Conduct M&E and ROI analysis to assess effectiveness of marketing spend and to help allocate resource appropriately
  • Support the marketing of A&P planner and WBS code set up for budgeting and actual spending

  • To support financial and operational planning, budgeting, forecasting and analytics for structure costs
  • Monthly reporting and monitoring of structure costs against Budget and LE, challenging markets where overspends occur
  • Gathering data from domestic finance and create a consolidated view on the structure cost spending 
  • Embed culture of cost control within regional teams
  • Ensure cross charges allocated from domestic teams are monitored on a monthly basis

  • Be a super user of SAP (all modules) and support team with any enquiries 
  • Maintain a system of internal controls throughout the region to ensure financial information is accurate, timely and robust
  • Ensure integrity and accuracy of financials throughout systems
  • Act as an ambassador for Travel Retail, ensuring the business unit is kept at the forefront of decision making where this has an impact on financial process
  • Carry out other ad-hoc projects as required

Measures of success

Performance: Achieve Total Net Sales Value (NSV) and Gross Profit growth targets vs. budget; NSV and GP per case target ahead of plan; Achieve % of portfolio premium targets; Deliver EFO target
Value share: Deliver target value share growth
Customer: Deliver Customer Profitability targets 

Critical experiences for success

To be successful in this role you will have/be: 
  • Excellent oral and written communication skills: able to interact effectively both with more senior colleagues (e.g. Sales Managers) and peers, both within Finance and in other functions (sales/marketing/etc)
  • Financial Analysis: Advanced Excel skills, ability to build advanced excel models, explain variances to estimates, identify business risks and opportunities, and make appropriate recommendations
  • Project Management: Ability to manage projects/tasks independently to ensure successful delivery (on time and within budget) while identifying potential issues/risks. Able to prioritize effectively and manage workload against tight deadlines
  • Strong commercial acumen: Strong understanding of the underlying drivers of business performance
  • Accuracy: High level of diligence and attention to detail 
  • Control Environment: Understanding of internal controls, standards, and processes to ensure accuracy and consistency in data used for decision-making, internal/external reporting and communications 
  • Basic Operating Systems: Knowledge of basic software and operating systems and all related aspects (e.g., system tools, software, hardware, related products and controls)
  • Fluent written and spoken English

The following experiences are preferred:
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage
  • Accounting qualification (ACA, ACCA, CIMA, CA or equivalent)

  • Ability to work effectively and achieve results in a matrix organization
  • Process focused with an understanding of end to end business processes and their financial impacts
  • Ability to identify root cause issues and develop plans to resolve
  • Skilled at organizing and prioritizing multiple projects and resource constraints to optimize results
  • Ability to communicate effectively
  • Strong oral and written communication skills

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.