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Careers at Bacardi

General Manager Casa BACARDÍ

Job Name

General Manager Casa BACARDÍ


Puerto Rico


Cataño Puerto Rico


Marketing - Communication - PR

Reporting Line:

Brand Homes Director

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

Your Opportunity

The position of Casa BACARDÍ General Manager is a senior role overseeing the BACARDÍ Brand Home in Puerto Rico, leading the team to develop and maintain operational excellence and grow the branded offering to both Consumers and Trade Advocacy guests.

The Brand Home General Manager is responsible for the commercial development and business growth of the site open to the public, developing and implementing new revenue streams and maximizing profitability. You'll work closely with the Global Brand Team to align guest experience with the BACARDÍ brand strategy.

This role is also responsible for developing the long-term strategic plans of the brand home including CapEx plans and wider commercial development.

About You 

You have a strong understanding of consumer brands and are likely to come from luxury hospitality/leisure environment. You have a challenger mind-set and outstanding commercial skills. Most likely you come from Sales & Marketing background in your early career and are likely to have progressed into a General Management role within the hospitality industry with P&L responsibility.


With our Consumer at the heart, your key focus will be to:
  • Develop and implement the strategy, 3-5 year development plans, and vision for Casa Bacardi, including CapEx developments, in conjunction with the Bacardi global brand team, Operations and our Brand Homes Director.
  • Foster a culture of excellence in visitor experience and hospitality including setting, training, monitoring, and evaluation of standards.
  • Lead the Brand Homes Operations Manager on site to ensure that the Visitor Centre complies with all corporate governance and EHS licensing legislation as well as deliver excellence in all operational areas including customer service, experience, engagement, site appearance/maintenance, quality of offering, safety/compliance.
  • Overall financial responsibility / accountability for site budget / P&L – creating budgets and driving the implementation onsite. Monitoring performance and leading corrective measures as required.
  • Lead and motivate the team to deliver an engaging visitor experience based on an understanding of the key audiences that visit now and in the future.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Destination Marketing to maximize footfall and associated revenue streams. Know how to develop proactive commercial relationships with tourism partners.
  • Know how to look for new opportunities to expand the bottom line – maximizing all revenue streams including retail/brand goods, digital Commerce, F&B and events.
  • Digital experience, website management, e-commerce, social media, 1st Party Data acquisition and activation. Experience working with global brand teams would also be highly beneficial.
  • Skilled at communicating with all levels and functions (written, verbal and presentations).
  • Strong numerical, insight and analytical skills.
  • Fluent in English and Spanish.
  • US / Caribbean experience is important; additional international experience would be highly beneficial
Personal Qualities
  • You are passionate and self-motivated to make a positive impact, always having fun along the way.
  • People gravitate to your positive, motivating and caring personality, helping you to carve out excellent relationships, winning teams with people who want to work with/for you, and enables you to influence and deliver via others regardless of reporting line. 
  • You have a passion for spirits, hospitality & marketing.
  • You have an open mind and listen to all different perspectives but at the same time you have a clear vision of where you want to go.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.