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Careers at Bacardi

Global Assistant Brand Manager - DEWARS

Job Name

Global Assistant Brand Manager - DEWARS


United Kingdom




Marketing - Communication - PR

Reporting Line:

Senior Global Brand Manager

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

This is an exciting opportunity to be part of the Global Dewar’s team, driving passion, creativity and excellence for this progressive Whisky brand

Your Opportunity

Working closely with the Dewar's brand team and in collaboration with the global markets you will play a critical role in the progression of the brand, providing key input as to how to execute our strategy. You will lead and manage your own brand activities as part of our defined strategy ensuring executional excellence with your added flair.

About You 
  • You are highly analytical and organised with strong project management skills.
  • You are curious and creative with an eye for detail.
  • A great collaborator and team player with a positive mindset and an attitude to get things done.
  • Not afraid to question the status quo and bring your own process and personality to the role, championing the brand in every way.
  • A self starter that can work under pressure juggling competing priorities and deal comfortably with ambiguity.


With our consumer at the heart, your key focus will be:
  • Culture: Be Dewar’s global consumer, cultural and social media expert on our ‘Tastemaker’ target audience – identify cultural trends, insights and opportunities within Dewar’s key markets of US, Spain, India, Russia, Japan and China.
  • Support BTL/BVI: Support Dewar’s SBM in developing and delivering Global program toolkits.
  • Support - Social: As a social media and digital native, support the Senior Communications Manager in developing and delivering assets/cultural programming for the Global Social Calendar and key markets. 
  • Reporting, monthly & quarterly reporting from Talkwalker (social listening programme) across key social metrics. 
  • Drive collaboration of brand programming with brand partners and make sure all digital share touch points are up to date and accessible
  • Monitor key competitor activity in spirits and other relevant sectors, gather examples of best in class learnings and provide quarterly competitive overview
  • Gather global news and best in show practices for a global newsletter on a monthly basis, including campaign news examples, competitor activity, product launches, market activity and learnings

Skills and Experience

The Skills & Experience needed to create your legacy
  • You have brand management experience in an FMCG or Lifestyle/Premium brand category
  • You are a social and digital native, comfortable with all social platforms and with previous experience of leveraging existing and new platforms
  • You are curious, driven and passionate – driven to learn, find new ways of doing things and looking at the world. You bring your own creative flair to everything you do, have your ‘finger on the pulse’ and are ingrained in culture
  • You either have global brand exposure or have worked in other countries
  • You must have an eye for detail, are committed to follow up on action points and are highly organized
  • You have a strong bias for action and focus on results, with a definite founder's mentality
Personal Qualities
  • You're a team player
  • You can navigate your way through complexity and ambiguity 
  • You are an active listener and are constantly asking relevant questions to gather the right insights in support of the best solution 
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.