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Bacardi

Careers at Bacardi

Global Creative Development Manager, Bombay Sapphire

Job Name

Global Creative Development Manager, Bombay Sapphire

Country:

United Kingdom

City:

London

Function:

Marketing - Communication - PR

Reporting Line:

Global Brand Director - Bombay Sapphire

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Your Opportunity

Our spirit of innovation and inspiration is not only embodied in our unique gin, but in our incredible authentic history with the world of creativity which manifests through our award-winning comms. 

As Global Creative Development manager you will play a central role in developing assets, programs and campaigns that delight consumers and embody our ground-breaking Stir Creativity platform.

About You
  • You are the combination of art and science. You understand paid owned and earned media strategies but are eager to unlock their full potential through creativity - guiding the agencies that partner in the process. 
  • You know that brand building is a long-term game that takes consistency and breakthrough thinking. You are an experienced communicator with a strong global cultural understanding and an eye for luxury. 
  • You have an ability to forge strong relationships and demonstrate strong gravitas in building close partnerships across the Matrix – both within and outside Bacardi

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • You will play a critical role in all content creation (in partnership with digital & PR specialists) across paid media and owned channels (social, website, e-comm D2C)
  • Deliver integrated brand comms: Shape & design best in class execution of our global brand campaigns, dark market campaigns, delivering content fit to consumer needs, platform relevancy & media strategies.
  • Content Management: including tracking of usage & asset usage rights and supporting transcreation needs with the support of transcreation agency.
  • Lead the engagement of markets and develop strong relationships with in-market teams to ensure they have the tools & understanding to execute Stir Creativity programs & campaigns with excellence. 
  • Be a guardian for brand visual identity & tone of voice across all principle consumer touchpoints with heavy emphasis on social execution – ensuring best in class execution and sharing of best practice with in-market partners.
  • Be a trusted source of expertise with markets and agency partners – coaching & inspiring them on what world class means for Bombay Sapphire brand communications – facilitating a winning team mentality to deliver outstanding work

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experienced integrated brand communication specialist: connecting marketing communication strategies and executions to Bombay Sapphire brand and business objectives to deliver healthy brand growth
  • Cultural currency driving: Clear understanding of our audience, targeting & insights to effectively inspire and enable our consumers to demonstrate their own creative self-expression
  • Strong understanding of digital platforms and best practices by channel to ensure paid media spend is optimised and competitor brands look on in envy at our world class digital execution  
  • Expert in understanding the agency network processes; forging strong relationships and inspiring external partners to set a creative benchmark and strive to deliver the most creative, innovative and world class work in the industry – building on our authentic inimitable 30+ year legacy within the creative arena.  
  • Ability to drive thinking through from PPT to the reality of in-market execution – relentless in pursuit of excellence on how campaigns, programs and assets show up in the world of our consumers 
Personal Qualities
  • This role will have daily interactions with senior stakeholders and requires strategic capabilities, a creative eye and point of view, strong ability to influence and drive decision making, curiosity for the overall content landscape and industry trends, and exceptional collaboration skills.
  • 5+ years’ experience in Business and/or Marketing, preferably with some agency experience. Independent thinker with strong leadership & communication skills, able to inspire internal and agency teams. 
  • Experience of working with world-class agency partners in creative, media and digital (a digital and connected media native). Strong production knowledge a significant plus.
  • Proven track record of creating world-class brand communications ideas and platforms across all touchpoints from desire to transaction. Capable of working across geographies.
  • Informed on technology, trends and partners in the digital space with a sharp curiosity and passion for finding new ways to delight consumers. 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.