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Careers at Bacardi

Global Creative Development Manager, Grey Goose

Job Name

Global Creative Development Manager, Grey Goose


United States of America


New York, NY


Marketing - Communication - PR

Reporting Line:

Global Brand Director, Grey Goose Vodka

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

Grey Goose is a luxury brand that connects consumers to remarkable moments delighting their senses at every touch point. 

As the Creative Development Manager of Grey Goose, you have the opportunity to ensure our ecosystem reflects this ethos and drive our commercial success by strengthening the relevancy of the brand with our consumers, creating inspiring world class campaigns and activations. This position is a storyteller at heart, ready to ensure Grey Goose continues to be the quintessential super premium vodka for years to come!

About You 

You are the combination of art and science. You understand paid, owned and earned media strategies but are eager to unlock their full potential through creativity - guiding the agencies that partner in the process. You know that brand building is a long-term game that takes consistency and breakthrough thinking. You are an experienced communicator with a strong global cultural understanding and an eye for luxury. 

Please note: This role can be based in New York or Bermuda but there will be 30-40% travel to Bermuda and Miami (post Covid restrictions).


With our Consumer at the heart, your key focus will be to:
  • Help build our Global Connections Strategy, connecting marketing comms to business objectives and embedding it into local market connections planning 
  • Integrated Brand Comms: Shape & design best in class execution of our  global brand campaigns, dark market campaigns, and owned & operated content, delivering content fit to consumer needs, platform relevancy and media strategies. 
  • Develop Winning Teams: Manage day to day creative execution guiding our creative & digital agency, in partnership with core media markets and cross-functional leaders.
  • Content Management, including tracking of usage and asset rights, quality controlling our DMP, and supporting trans creation needs with the support of our trans creation agency. 
  • Business Performance Management: Be a strong contributor to our creative performance and measurement tracking, ensuring an impact on master brand health & local M&E goals.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Integrated brand communications: connecting marketing communication strategies and executions to Grey Goose business objectives that deliver brand growth
  • Cultural Currency Driving: Clear understanding of audience, targeting and insights, ensuring all content is relevant to consumer, shopper and customer needs, embedding Grey Goose into culture.
  • Strong understanding of digital platforms and best practices by channel to ensure paid media is effective.
  • Ability to manage a comprehensive non-working budget effectively and efficiently
  • Strong understanding of agency network processes, helping them deliver best in class work.
Personal Qualities
  • This role will have daily interactions with senior stakeholders and requires strategic capabilities, a creative eye and point of view, strong ability to influence and drive decision making, curiosity for the overall content landscape and industry trends, and exceptional collaboration skills.
  • 5+ years’ experience in Marketing Communication, preferably with some agency experience. Global luxury experience a plus.
  • Independent thinker with strong leadership & communication skills, able to inspire internal and agency teams. 
  • Experience of working with world-class agency partners in creative, media and digital (a digital and connected media native). Strong production knowledge a plus.
  • Proven track record of creating world-class brand communications ideas and platforms across all touch points from desire to transaction. Capable of working across geographies.
  • Informed on technology, trends and partners in the digital space with a sharp curiosity and passion for finding new ways to delight consumers. 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.