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Careers at Bacardi

Global Insights Director - MARTINI (9-12 months secondment)

Job Name

Global Insights Director - MARTINI (9-12 months secondment)


United Kingdom




Marketing - Communication - PR

Reporting Line:

VP Insights - Global Brands

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

Your Opportunity

You will be part of the Global Strategic Insights and Analytics team who guide the development of our Global Iconic Brands and key Markets around the world. Reporting to the Global Brands Insights VP, you will be embedded within the Martini Global team as part of the core team working with the Global VP, Brand and Communication Directors.

You will be responsible for making sure that powerful insights are delivered to help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development.

This is about leaving a legacy of passion for consumer insights and sparking an innovation agenda that delivers a lasting emotional connection with our consumers.

About You

You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact on MARTINI’s legacy and on our consumers. You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand rather than listening to be understood.


With our Consumer at the heart, your key focus will be to:
  • Igniting the Consumer Insights agenda across MARTINI master Brand and variants portfolio.
  • Partnering with the MARTINI Global VP’s and SIA team to deliver the strategic fundamentals necessary to unlock transformational growth
  • Guiding the Brand Innovation Agenda and identifying new, relevant, and exciting opportunities for the brand
  • Inspiring the markets with data, perspective, and consumer insights to guide business decisions.
  • Acting as a strategic thought partner to the brand and market teams while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity
  • In partnership with the MARTINI Leadership Team, leading the annual review of the Situation Assessment and Brand Positioning Framework
  • Building deep understanding of the MARTINI’s Proven Growth Drivers for the Integrated Activity Plan

Skills and Experience

The Skills & Experience needed to create your legacy
  • You have led transformational growth through category and consumer insight
  • You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesising data from multiple sources and distilling crisp, tangible and meaningful business insights
  • You have conducted research projects at a global, regional, and local level
  • Experience in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues
  • Drinks and Luxury Category experience is desirable.
  • Digital Skills and willingness to accelerate digital learning is desirable
Personal Qualities
  • Energetic, passionate, and tenacious.
  • Strategic thinker with the capacity to see the big picture but dig into the details when its needed to execute with brilliant.
  • A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally
  • Relentless curiosity to unearth new approaches and techniques to diagnose issues and uncover consumer needs
  • Intensely results focused to deliver insights that have a significant positive impact
  • Business savvy so that insights are always translated with brand and business needs from of mind

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.