Skip to content


Careers at Bacardi

HR Director - Benelux & Nordics (BNLN)

Job Name

HR Director - Benelux & Nordics (BNLN)


Belgium, Netherlands


Brussels, Rotterdam


Human Resources

Reporting Line:

Managing Director Benelux Nordics

Job type:

Full time

Lead recruiter:

Malaika Haynes

About the role

Your Opportunity

As Human Resources Director you be a member of the Cluster Leadership Team and will help design & deliver innovative regional and country led people strategies that fearlessly propel the people agenda across the BNLN cluster (170 fte). 

You will be a collaborative business partner to the Managing Director and Leadership team, understanding the needs of the business and building engagement & capability to achieve the levels of growth we aspire to in our “Route 250”. 

Regular travel within the cluster is required.

About You
  • You are an authentic, approachable, and inclusive person who acts with purpose and a Global mindset. 
  • You have an understanding of Commercial drivers and the capability to inspire people to deliver growth and transformational change while always doing the right thing. You embrace digital transformation. 
  • You have a strong track record in spotting, hiring and growing talent and building strong diverse teams.
  • You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically while being execution focused and bring creativity to the challenges you’re presented with. 


With our Consumer at the heart, your key focus will be to:
  • Develop and deliver the people agenda from Regional strategy to cluster and country level execution
  • Be an instrumental business partner to the BNLN Managing Director and Executive team, understanding the inner workings and needs of the business in order to seamlessly execute Regional and Global people strategies
  • Provide authentic and inclusive leadership. Be an open executive coach and mentor, to further support the growth, history, culture, and heritage of the company
  • Ensure brilliant execution of the people strategy and make sure the talent development strategy meets business needs, creating an effective and efficient environment, fostered by people who feel strongly engaged in the values, culture, and aspirations of Bacardi.  
  • Ensure the recruitment, engagement, and development of top talent across BNLN
  • Encourage strong values-based performance culture through rigorous performance management and incentives
  • As a member of the leadership team, participate in driving a shared vision and a common sense of purpose across the team, functioning as a true business partner who understands all aspects of the business, not just the People strategy. 
  • Your championing of the matrix structure within the cluster will enable collaborative and cohesive decision making
  • Support and lead all people related programs across BNLN, helping to foster success and a winning culture 
  • Lead and develop the HR team
  • Responsible for office management and facilities 

Skills and Experience

The Skills & Experience needed to create your legacy
  • The capability to quickly grow into an HR Leadership position
  • Broad HR generalist experience with a focus on organisational change and talent management
  • Experience of negotiating and working with Works Councils
  • Experience in building and delivering effective people strategies
  • Inspiring and inclusive people leader with drive to continuously improve and develop capabilities within the organisation
  • Experience managing and influencing direct reports and within a matrix organization
  • Understand and work collaboratively with business leaders to enable outstanding results
  • Fluent in spoken and written English and preferably Dutch 
  • Strong negotiation skills and analytical skills
  • Excellent skills in building engagement and coaching 
  • Experience in developing and managing budgets 
  • Experience in multiple areas of Human Resources preferred
Personal Qualities
  • Global agile mindset with a Fearless, Founders and Family mentality
  • Proactive and hands on person with a collaborative and can-do approach
  • Creative in looking for new innovative solutions
  • Open to share and steel Best Practices 
  • Passionate and motivated to drive for results  
  • Ability to work under pressure and deal with ambiguity 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.