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Careers at Bacardi

Head Reserva Brands Nigeria

Job Name

Head Reserva Brands Nigeria







Reporting Line:

Area Manager Nigeria

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

Your Opportunity

This is a great opportunity to be part of the Nigeria commercial team as Head RESERVA Brands. Your principal role will be to support your manager with marketing and sales inputs for our Reserva Brands. You will also be monitoring the distributors KPI and work in developing our Premium brands portfolio. The role reports into Area Manager - Nigeria.

About You 

As the Head-RESERVA Brands, you will be accountable to lead the Route to Market and drive the strategy for Premium Brand portfolio in Nigeria. You will responsible for building brand desires of Bombay Sapphire, Grey Goose and Single Malts, Premium Bacardi rum & Dewars portfolio with the key strategy of building market share, NSV and growth for the market.



  • Lead brand launches & activities for Premium Portfolio – Gin, Run, Vodka, Whisky & Dusse
  • Market and trade visits across regions 
  • Monitoring distributors Key Performance Indictors across channel for our RESERVA portfolio
  • You will provide feedback on the market growth, potential across channel, optimum RTM and right Resourcing 
  • Responsible for sales & marketing administration, budget preparations and revisions in the category
  • Work closely with Marketing, Supply Chain, MDMs and DB Managers to make RESERVA a success 
  • Monthly Sales and stock follow up
  • Monthly Marketing reporting (best practice, ROI, MBHs )
  • Drive with Marketing to build Digital equity for RESERVA

Skills and Experience

  • Preferably MBA with a degree in Sales & Marketing
  • Minimum 8-10 years’ experience with a proven track record in sales and marketing of Premium brands/spirits.
  • FMCG experience essential, Spirit’s business knowledge is a plus 
  • Having experience of new business / new brand portfolio setting up is a plus for this role
  • Strong knowledge of local market and culture
  • Proficiency in excel, PowerPoint

Personal Qualities
  • Strong commercial and analytical skills with proven track record 
  • Experience of handling P&L accountabilities
  • Proficiency in English 
  • Be self-motivated & have a sense of ownership
  • Entrepreneurial and hard worker.
  • Proactive and can-do attitude
  • Organised and well planned 
  • Able to communicate professionally across different cultures 
  • Comfortable working with figures, have financial skills and be able to develop strategies from analysis
  • Team-working skills are vital.
  • Able to multi-task.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.