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Careers at Bacardi


Job Name



United Arab Emirates




Marketing - Communication - PR

Reporting Line:

Marketing Director AMEA

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role


You will play a pivotal role in fuelling sustainable business growth through innovation for the AMEA region, you will work closely with the country and brand leads in each market, maximising the long term success of our innovation agenda. 
You will lead the performance management of our innovation pipeline, from pipeline planning to launch and post launch reviews. You will be instrumental in collating and communication information for the AMEA leadership team and partner with the global innovation team to continuously optimise innovation commercialisation at Bacardi. The role is highly cross functional, working with multiple senior stakeholders.


You demonstrate a high learning agility to navigate multiple functions and quickly pick up market and channel related dynamics. You will be the AMEA innovation champion and must be able to act as 100% reliable source of information when it comes to projects, pipeline, performance and ways of working. You are experienced in managing multiple stakeholders.
You are passionate about innovation and love the creative friction that comes from working cross functions and borders. You are naturally curious and strongly understand what it means to have the consumer at the heart and be customer focussed. You are ambitious, entrepreneurial but realise that you need to go fast as a team and not as an individual. 
You love and understand the industry and Bacardi.


  • Set the right conditions for markets to deliver the innovation financial goals for Bacardi AMEA
  • Lead the FY+2 pipeline choices cycle, enabling relevant and quality pipeline of NPD: white space identification, partnering with brands for consumer-centric & regionally relevant NPD, gap analysis, market and leadership buy-in
  • Lead new product development projects for the region (regionally/locally led) to ensure strong consumer-centricity (input on learning plan) and consult on product development activities (concept/pack/liquid)
  • Ensure innovation pipeline FY+1 is delivered on time in full by overseeing commercialisation of NPD: robust regional business case for scale, strong connections with countries, OCs, Brands/PLs, AMEALT; readiness of sell-in material and launch toolkits
  • Foster a culture of performance management in Innovation regionally: commercial rigour, KPI setting, M&E post launch reviews, external performance benchmarks, innovation P&L management 
  • Represent AMEA in global innovation forums, create opportunities for continuous improvement of the innovation process and synergies with other regions to influence the global innovation pipeline 
  • Drive innovation capability in the AMEA region by facilitating and contributing to global training rollouts and enable any specific innovation training for the region

Skills and Experience

  • Proven growth mindset with strong learning agility and leadership skills
  • Strong strategic ability with proven track record of gaining sustainable growth through innovation
  • Minimum 5 years relevant experience (innovation, marketing, category, commercial, ops)
  • Experienced in managing and influencing key stakeholders, candidates should demonstrate proven success to communicate/report/influence across levels, functions and geographies
  • Commercially astute and proficient in handling a P+L. Effective analytical skills and ability to turn date into insights, actions, business value
  • Ability to lead a cross-functional team and delegate effectively, inspires and engages others to deliver brilliant execution
  • Proven track record of people management – this role will have 1 direct report
  • English proficiency is a must. One of more AMEA languages an advantage
  • MENTAL AGILITY – You can think critically to penetrate complex problems & expand the possibilities by making fresh connections. You can think strategically whist being execution focussed and bring creativity to the challenges your’e presented with. You will have an attitude of constant learning and improving
  • PEOPLE AGILITY – You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
  • SELF AWARENESS You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and areas for development and your impact on others.
  • CHANGE AGILITY You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You are ready to test, stumble, learn and apply from experience, you are comfortable with change and ambiguity.
  • BELONGING You have a strong capacity to create a culture of belonging where people feel appreciated for who they are, what they do and who they can become. You are an authentic leader who acts with purpose and has an approachable, empathetic and open communication style.
  • RESULTS AGILITY You demonstrate consistent delivery of results in first time situations by inspiring teamsexhibiting a presence that builds confidence in yourself and others. You operate at pace & are able to multi skill effectively and are at ease leading projects. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.