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Careers at Bacardi

Sales Training Manager (Iberia)

Job Name

Sales Training Manager (Iberia)


Andorra, Portugal, Spain


Barcelona, Madrid



Reporting Line:

Iberia Commercial Capability and Development Manager

Job type:

Full time

Lead recruiter:

Adriana Warchal

About the role


Manage the development of the Commercial People through physical and virtual training Working with the Field Sales Manager you will ensure there is a clearly defined people plan and for the area for which you are accountable for delivery. You will constantly define and adapt the training approach based on business needs in an agile manner, while ensuring that the perfect execution at our customers. 


You are self-motivated, focused, and persistent. With an entrepreneurial Spirit & sense of ownership
You have strong communication and influencing skills and you deal with people with a positive, patient, and assertive approach.
You have a can-do attitude, and you are organized and confident, well-structured problem analysis & approach and able to communicate well across different cultures and develop relationships.




Reporting to the Iberia commercial and develop manager , you will organize and deliver best in class commercial capabilities programs, coaching , and ways of working . You will drive development of high-performance commercial talents and teams, and support excellence in execution across the commercial organization.

  • Produce , organize and deliver best quality training and coaching to local sales and customer marketing teams and distributor partners where appropriate as per Iberia priorities . Deliver the agreed training plan for the area within the defined timeframes and reflecting the changing needs of the business via:
    • Regular, effective, and focused field visits with clear objectives, agreed KPIs, and rigorous follow-up
    • High quality virtual and physical training sessions
    • Area meetings delivered in collaboration with the Field Sales Manager.
    • Cross functions capability stakeholders network building : HR, Finance, RGM, Commercial Ops, Marketing etc…
  • Create and deliver the best on boarding program with HR.
  • Drive adoption of the new ways of working and sales tools that will equip our sales teams to win in the marketplace. BCW , RTM,AMALIA , COACHING, SALESMAP, MRM ….with your target groups
  • Monitor KPIs to measure the impact of training delivered, providing feedback to the relevant Field Sales Managers, adapting training based on the feedback from the Field Sales Managers and Education & Pro Manager to ensure the continual improvement of the training provided and learning outcomes.
  • Deliver measurable value through execution of specific Commercial Way programs in your market e.g.: AVQPAP, Pictures of Success, winning in the On-Premises, On Trade Academy, Route-to-Market (RTM), Amalia, Winning with Retail Customers, Value creation, Key Account Capabilities, and Bacardi Distributor Way, Salesmap, MRM …).
  • Conduct quarterly performance assessment and report of your Commercial capability execution ;
  • Support search, steal, and reapply Commercial best practice across markets within Cluster and with other Clusters through effective sharing and support Commercial Way recognition program and awards.

Skills and Experience

  • Experience of having worked in an organization where commercial capability was key company strength (knowing what great looks like in this area is essential). 
  • Experience of leading or being part of a Capability team is core (e.g., Cluster Capability team). 
  • Experience working within the FMCG Demonstrable track record of performance in Commercial. 
  • Solid On-Trade and Off-Trade experience and understanding. 
  • Experience in an industry particularly with strong 3rd party distribution channel (e.g., drinks, confectionary, snacks). 
  • Proficiency in English Spanish and Portuguese. 
  • Good working knowledge in the system required to perform the role (e.g., Microsoft PowerPoint, Excel, Word). 
  • Experience in Spirits and/or Beverage industry (at a globally relevant brand) is preferred. 
  • Experience in customer marketing and sales is preferred. 
  • Clear, consistent, and motivational communication style 
  • Excellent presentation skills and classroom delivery 
  • Strong commercial awareness and understanding of how to build capability to drive growth 
  • Able to identify training needs, learning outcomes and deliver content and coaching to meet these 
  • Strong interpersonal skills and a team-player 
  • Positive approach Independent and proactive working style 
  • Enjoys working at pace 
  • Must be able to travel Spain and Portugal. 

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become 
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others 
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges, you are presented with. 
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.