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Careers at Bacardi

Incubation Activation Manager- Singapore

Job Name

Incubation Activation Manager- Singapore






Marketing - Communication - PR

Reporting Line:

Customer Marketing Manager, Singapore

Job type:

Full time

Lead recruiter:

Adriana Betancourt

About the role

What does an Incubation Activation Manager do?

Accountable for driving the effective seeding and growth of Incubation brands in London.
  • Manage and coordinate flawless production an execution of cutting edge activation across Incubation brands in Singapore.
  • Build effective relationships with internal and external stakeholders, to ensure optimum delivery of plans aligned to our growth model
  • Guardian of correct and effective use of brand identity and messaging in bars
  • Strong relationships with sales and customers to drive flawless of innovative activation
About You
  • A self-driven multi-tasker
  • Someone who lives and inspires our entrepreneurial approach
  • Ability to work effectively with and inspire stakeholders at all levels / functions
  • An expert and champion across our brands
  • Strong understanding of the key commercial drivers and tools to drive ROS, and how to implement them brilliantly
  • Premium On Trade sales expertise and passion for top end customers
  • Incredible creativity and agency management skills


With our Consumer at the heart, your key focus will be to:
  • Work with the “Win in Key Cities” team to step change presence and love of Incubation brands, with bars and consumers
  • Deliver innovative cutting-edge activation and assets that step-changes effectiveness of how we influence consumer choice in outlet and communicates brand messages and reasons to believe
  • Engage, brief and manage all appropriate agencies (design/ POSM /equipment) in creation and delivery of all activity materials (in conjunction with procurement)
  • Ensure brand visual identity is properly controlled and executed in all activity materials and communications through use of brand guidelines, BVI and relevant consultation with Brand Marketing and CPA
  • Ensure effective tracking and management of the activity budget; as well as feeding into planning of resource allocation
  • Build up a catalogue of best practice including ROI and evaluation of activities
  • Reporting and tracking of all activity Vs agreed KPIs; making required remedial recommendations to the team where required
  • Work closely with the local sales and advocacy team, organising regular face-to-face time to co-ordinate and leverage brand activity into Commercial Agreements, to maximise support in bars, impact of activities and ROS delivered.
  • Establish working relationship with key customer contacts to influence and ensure activation compliance and develop programmes of support with partners to deliver brand objectives
  • Regular weekly trade visits to ensure effective program execution and gain competitor understanding including late-night work
  • Be a champion and expert for all Incubation brands within the London team; supporting sales force, engaging customers and their staff and relentlessly championing the narrow and deep approach

Skills and Experience

The Skills & Experience needed to create your legacy
  • Live and inspire our entrepreneurial approach. Blending a passion for doing the right thing for the long term with a sense of urgency and entrepreneurial spirit. Personable and outgoing
  • Proven ability to build productive relationships across a matrix; supporting and influencing stakeholders
  • On Trade account management experience and passion for working with top end On Trade customers and premium brand guardianship. A desire to grow brands in the right place in the right way
  • Trade marketing / consumer marketing or agency experience and / or can demonstrate a clear understanding of “prestige” On trade and planning / execution of activation
  • Drive for results; constant measurement and management of Performance against plan
  • Flawless execution across AVQPAP fundamentals.
  • Commercially confident to use data to identify and support opportunities to drive ROS in the right way
  • Incredible creativity as well as ability to manage agencies (including brief writing)
  • Attention to detail on Budget Management and performance
Personal Qualities
  • Self-motivated, driven, focused on performance and results, accountable, can-do attitude
  • Super-premium brand building mindset and passion for premium, top end on trade
  • Passion for doing the right thing, matched with boundless energy and enthusiasm
  • Personable relationship builder; with capacity to engage and influence diverse stakeholders internally and externally
  • Resilience and tenacity in the face of ambiguity and challenge
  • A strong team player, naturally putting the interests of the team and company above self-interest

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.